You can add/remove email unsubscribes on a one-off basis using this feature.
Add a new unsubscribe email
- Navigate in Bluecore to the
Data > Unsubscribes page.
- Click on Add Email Address.
- Select Add Another if there are additional email addresses to be added.
- Enter the email address to unsubscribe. Once done, click Add.
- This automatically adds the email address to the email ineligible list.
Updates can take up to 24 hours.
Remove an email address from an unsubscribe list
- Navigate in Bluecore to the
Data > Unsubscribes page.
- Search for the email address you wish to opt-in.
- Select the email address and click Remove.
- This removes the email address from the unsubscribe suppression list. Note: Updates can take up to 24 hours.
Search for an email address
- Navigate in Bluecore to the
Data > Unsubscribespage.
- Navigate to the search bar and enter the email address terms to search.
- The results displayed will show any email address matching those terms with the source of the unsubscribe request.
Automatic unsubscribe rules
Email addresses are unsubscribed if certain thresholds are met:
Event | Threshold |
---|---|
Hard Bounce | 1 |
Soft Bounce | 10 |
Spam Report | 1 |
Unsubscribe email addresses using file upload
You can unsubscribe email addresses by using a file upload.
- Navigate to Data.
- Go to File Management.
- Click Create New Import.
- Then Unsubscribes.
Unsubscribe sources
Source | Description |
---|---|
Manual | One-off unsubscribes via the unsubscribes UI. |
List-Unsubscribe |
Unsubscribed via the unsubscribe link. |
List-Unsubscribe-Header | Unsubscribed via the list-unsubscribe email header. |
Pixel
|
Unsubscribed via an unsubscribe pixel, typically on an external web page. |
Spamreport |
Unsubscribed via automatic unsubscribe rules for spam reports. |
Bounce/Bounce |
Unsubscribed via automatic unsubscribe rules for hard bounces. |
Bounce/Blocked | Unsubscribed via automatic unsubscribe rules for soft bounces. |
Email File | Unsubscribed via File Imports > Unsubscribes. |
Merge | Unsubscribes due to merge conflicts. |
Dropped | Unsubscribes due to previously bounced states. |