SMS/MMS Settings

Enter any email addresses to receive a notification when the SMS/MMS campaign has started and completed. Campaign notifications do not apply to hourly campaigns.

Preset the default phone numbers for SMS/MMS testing. Additional phone numbers may be added when creating a campaign.

All phone numbers must be previously opted-in to receive a test message. Opt-in using the keywords and language configured in Send Codes and Keywords. Phone numbers added here must be in the same geolocation as the send code.

Configure frequency caps to limit the number of messages a subscriber can receive. Frequency caps that are configured here are automatically applied across all existing and new SMS campaigns. Frequency caps can be configured for promotional/batch and triggered campaigns.

The Send Codes and Keywords setting shows all of your send codes and their associated keywords and replies.

Send codes are the phone numbers that you own and will use to send promotional, transactional, or other SMS/MMS campaigns from.

We recommend using separate send codes for transactional and promotional messages.

To configure your send codes, click Manage Keywords and Replies.

Default Keywords and Replies

Each send code has multiple message types that you can configure the status, keywords if applicable, and the message the customer receives.

Bluecore supports the following message types:

• Single opt-in via file upload
• Single opt-in via text or website
• Double opt-in via file upload
• Double opt-in via website
• Double opt-in via text
• Double opt-in confirmation
• Help
• Unrecognized keyword
• Unsubscribe

To edit each message type, hover over the message type and click theedit pencil icon.

When a customer responds with one of the keywords associated with that message type, they receive the associated message.

Keyword logic

For non-unsubscribe messages, customers must respond with an exact keyword in order to progress through the flow. For example, a customer must reply with "1" if "1" is the custom keyword. "One," "12," or "1 please" would not be treated as a keyword response.

For more information about how unsubscribes are handled via keywords and unsubscribe intent, see Understand SMS/MMS unsubscribe handling.

Custom Keywords and Replies

You can set up your own messages with custom keywords to support workflows that aren't part of the default keywords and replies.

For example, you could send a message asking customers to respond with a specific keyword to receive a coupon. When they respond with the keyword, that triggers a targeted campaign with the coupon code.

These links can be used on Site or Advertise campaigns to automatically direct shoppers to a default phone messaging app with a previously configured SMS/MMS subscription message.

Once the customer clicks on a link, they’re redirected to their messaging app, with the message already loaded, ready for them to send.

For example, you could use Tap-to-Join to embed a link into a CTA within an email template that's only visible in mobile.

They can also be used externally, such as a QR code in a physical store.

We suggest splitting out links by channel, so you can see the reporting broken out easier.

Configure an organization prefix to display at the beginning of a text message to allow your customers to easily identify who is sending them the message. Add in your business or brand name to easily identify in every message.

Opt-out language can be configured here and added when creating a message. This language allows your customers to unsubscribe from your SMS/MMS marketing program.

You can create multiple organizational prefixes and opt-out language options.

Tracking parameters are used to integrate Bluecore analytics with other third-party analytics providers. Tracking parameters that are configured on this page can be modified during campaign setup and will automatically appear in net new campaigns.

Quiet hours define when SMS/MMS messages can’t be sent, due to federal, state, or your brand’s restrictions. The time that you can send messages is called the send time.

Bluecore enforces quiet hour rules automatically for all promotional/batch campaigns. No configuration is required unless you want to apply stricter limitations.

How quiet hours are enforced

Quiet hours are determined by the most restrictive rule from the following:

• Telephone Consumer Protection Act (TCPA) regulations
• The national default send time is 8 AM-9 PM Monday through Sunday local time
• State-specific restrictions
• Determined by the phone number’s area code. See State-specific send times for a breakdown of these supported send times.
• If stricter than TCPA, these override the TCPA default
• Adjustable quiet hours
• Your brand can set stricter hours by day of the week

Restrictions by campaign type

If a campaign is scheduled to send during the quiet hour window, Bluecore automatically makes the following changes per campaign type:

State-specific send times

Some states have more restrictive quiet hours than the TCPA guidelines. These state-specific windows override the TCPA defaults, and no additional configuration is required.

Phone numbers qualify for state quiet hours based on their area code.

The table below represents the supported quiet hours by state, the quiet hour window supported, and area codes that qualify.

For more information on states that do not allow messages on holidays, see State-specific holidays.

As of January 2026, any state not listed below uses the default TCPA send time of 8 AM-9 PM.

Contact cards allow your brand to better communicate with its customers by encouraging them to save the SMS/MMS contact information in their devices.

For more information, see SMS/MMS Contact Cards.