A holdout group measures the campaign’s impact by comparing customers who receive the email with those who do not.
To learn more about holdout groups, see Understand holdout groups and Holdout group best practices.
To add a holdout group to an SMS/MMS campaign, see Add a holdout group to an SMS/MMS campaign.
| User Role | View | Edit |
|---|---|---|
| Client Admin | Yes | Yes |
| Communicate Campaign Author |
Yes | Yes |
| Viewer | Yes | No |
In this article, you will learn how to add a holdout group to an email campaign.
Add a holdout group to an email campaign
-
Go to
Campaigns and either create a new email campaign or select an existing one.
- In Custom Automated Settings, select Yes for Would you like to include a holdout group for this campaign?
- Enter the holdout percentage, test metric if applicable, and description.
Campaigns and either create a new email campaign or select an existing one.
If you don’t want to apply the test metric, leave the percent increase blank.
