Email Analytics

Email Analytics displays performance information on automated and one-time campaigns. The analytics are separated into two categories:

• Engagement
  • How customers engaged with email campaigns through opens, clicks, revenue, and conversions.
• Deliverability
  • Breakdown on how many campaigns were received versus how many campaigns were not received because of bounces, deferrals, or spam reports.

The analytics are updated every 30 minutes.

The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.

View Email Analytics

To access Email Analytics for all campaigns, navigate to  Analytics and in the Campaign Analytics section, click Email. The Email Analytics page displays, defaulted to Engagement.

To review Email Analytics for a single campaign, navigate to  Campaigns, and select either Automated Campaigns or One-Time Campaigns. Click on the campaign in the list and click on the Analytics tab. The Email Analytics page displays, defaulted to Engagement.

Filters

The following filters are available to refine the data:

• Date
  • The timeframe the campaigns were sent.
• Campaign filter
  • List of all campaigns.
  • Defaults to view all campaigns.
  • Only available if viewing Email Analytics from the Analytics page.

Save a report

Reports can be saved and accessed later from the drop-down, or sent out to users on a schedule.

To save a report, complete the following:

1. Add the date and campaign filters to create the report.
2. Click Save Report. The Save Report dialog box appears.
3. Enter in a report name and click Save Report. The dialog box closes and the report is saved.

Schedule a saved report

Once the report is saved, you can send it to specific users via email on a schedule.

You can choose to include a CSV of the report in the email, or access the report by clicking the link in the email and logging in.

Scheduled reports are generated with all columns.

1. Click Manage Scheduled Reports. The Managed Scheduled Reports page appears.
2. Click Create New Scheduled Report. The Create New Scheduled Report dialog box appears.
3. Fill out the form and, when finished, click Create & Send. The report will be sent with the frequency and information specified.

Common use cases

Schedule weekly lookback reports

Sending stakeholders weekly reports on the previous week can keep them informed on a more frequent basis.

For example, you can create a report that looks at data from the past week, and schedule it to send weekly on Mondays.

Create a saved report for each campaign classification

Typically, different teams at your company may review triggered, batch/promotional, and transactional campaign classification.

To create multiple reports based on the campaign type, filter by the campaign name and select all campaigns of that type.

Depending on the data you need, you could use the Deliverability Overview to get scheduled reports by campaign classification.

Email Engagement and Deliverability Analytics overview

Email Analytics default to display Engagement analytics. You can view Deliverability analytics by clicking the Deliverability tab.

Engagement and Deliverability analytics share a similar layout, but focus on different metrics.

The selected analytics are aggregated at the top of the page. You can hover over the individual metrics to see how each number is calculated.

Analytics aggregated by campaign

Both Engagement and Deliverability analytics feature a line graph to represent automated email campaign delivery performance, aggregated hourly, daily, weekly, or monthly, and a bar graph to represent daily one-time campaign performance.

For both analytics, you can select the appropriate metrics from the drop-down list to update the Y-axis. The metrics you can select from are listed in the export table.

Analytics by selected campaign totals

At the bottom of the page is a table view of each campaign, displayed in alphabetical order by campaign name. Campaign Builder journey names display underneath their respective campaigns.

The calendar icon indicates a one-time campaign.

The clock with an arrow icon indicates an automated email campaign.

On any recurring campaign, you can click the > carat to see the metrics per day.

Email Analytics export

When exporting a report, you can choose to export by Total or Total + Daily Breakdown.

The Total export displays one row for each date in the date range you selected.

The Total + Daily Breakdown displays one aggregate row for each date in the date range you selected, and one row per each campaign per date.

All metrics in the table are included in the export by default, but you can unselect any metric to remove it from the export.