A holdout group measures the campaign’s impact by comparing customers who receive the SMS/MMS with those who do not.
To learn more about holdout groups, see Understand holdout groups and Holdout group best practices.
To add a holdout group to an email campaign, see Add a holdout group to an email campaign.
| User Role | View | Edit |
|---|---|---|
| Client Admin | Yes | Yes |
| Communicate Campaign Author |
Yes | Yes |
| Viewer | Yes | No |
In this article, you will learn how to add a holdout group to an SMS/MMS campaign.
Add a holdout group to an SMS/MMS campaign
-
Go to
Campaigns and either create a new SMS/MMS campaign or select an existing one.
- In the Custom automated settings tab, select Yes for “Would you like to include a holdout group for this campaign?”
- Enter the holdout percentage, test metric if applicable, and description.
Campaigns and either create a new SMS/MMS campaign or select an existing one.
If you don’t want to apply the test metric, leave the percent increase blank.
