The Mobile Transactional Analytics report displays metrics related to your transactional SMS/MMS campaigns.
This report is updated hourly.
The Mobile Transactional Analytics report only displays information about transactional campaigns. For information on promotional and triggered campaigns, see Mobile Analytics.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
View Mobile Transactional Analytics
To access Mobile Transactional Analytics, navigate to 
Analytics and in the Campaign Analytics section, click Mobile. The Mobile Analytics page displays by default. Click Mobile Transactional Analytics.
Filters
The following filters are available to refine the data:
- Send Date Filter
- The campaign send date.
- Defaults to the last 60 days.
- SMS Campaign Name
- The name of the campaign.
- Send Day of Week
- The day of the week the campaign was sent.
Mobile Transactional Analytics definitions
| Field Name | Description |
|---|---|
| Campaign Code | The link to the campaign. |
| Campaign Name | The name of the campaign. |
| Delivered Rate | Delivered rate = Delivered / Sends |
| Keyword | The keywords available for customers to use to opt in, unsubscribe, or learn more from SMS/MMS messages. |
| RPC | Revenue per click.RPC = Total attributed revenue / Total clicks |
| RPM | Revenue per message.RPM = Total attributed revenue / SMS/MMS delivered |
| Sign-Up Events | How the customer signed up to receive emails. Valid values:
|
| SMS List | The customer’s status. Valid values:
|
| Total Attributed Revenue | The aggregate revenue attributed to an SMS/MMS campaign after a customer clicks on an SMS/MMS campaign and makes a purchase within the attribution window. |
| Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions |
| Total Clicked | The aggregate number of times a link is clicked. |
| Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window. |
| Total CTR | Total click-through rate.Total CTR = Total clicks / Delivered |
| Total Delivered | The aggregate number of SMS/MMS messages successfully delivered to the customer’s device. |
| Total Sent | The aggregate number of SMS/MMS messages sent. |
| Unique Clicked | The number of times a distinct customer clicked a specific link. |
| Unique Conversion Rate | The number of times a distinct customer clicked on a link and made a purchase within the attribution window. |
| Unique CTR | Unique click-through rate.Unique CTR = Unique clicks / Delivered |
| Unique Unsubscribe Events | The number of times a distinct customer clicked to unsubscribe. |
| Unique Unsubscribe Rate | The percentage of customers who unsubscribed.Unique Unsubscribe Rate = Unique Unsubscribe Events / Total Delivered |