Audience best practices

Learn more about how to configure category affinity groups to use within Bluecore's highest category preference tool.

Learn more about the different metrics available within the Audience Insights Overview dashboard.

Discover how Predictive Audiences use data science to identify high-value shoppers, optimize targeting, and boost conversions across your marketing campaigns.

Learn essential best practices for creating effective customer audiences, from funnel behavior grouping to handling Apple's Mail Privacy Protection updates.