The Mobile Experiments (A/B Tests) report displays performance information on SMS/MMS A/B tests.
The analytics are broken out into the following:
- The overall A/B test program
- Displays reports about all SMS/MMS A/B tests.
- Uses the Send Date, Campaign Name, and Current A/B Test Status filters.
- A/B test detail
- Drills into a single campaign’s A/B tests to show how the tests performed.
- Uses the Send Date and A/B Test Name filters.
This report is updated hourly.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
View Mobile Experiments (A/B Tests)
To access the Mobile Experiments (A/B Tests) report, navigate to 
Analytics and in the Campaign Analytics section, click Mobile. The page defaults to Mobile Analytics. Click Mobile Experiments (A/B Tests).
To navigate to Mobile Experiments (A/B Tests) from a campaign with an active A/B test, click on the A/B Test tab and then click on Go to A/B Test Analytics.
Filters
The following filters are available to refine the data:
- Send Data Filter
- The date range the A/B tests were sent.
- Used for both the aggregate and detailed data.
- Campaign Name
- The name of the campaign.
- Only used in the overall A/B test section.
- Current A/B Test Status
- The A/B test’s current status.
- Only used in the overall A/B test section.
- A/B Test Name
- The name of the A/B test.
- Only used in the detailed data.
Mobile Experiments (A/B Tests) definitions
The following table displays the information that displays in the analytics tiles and in the file exports.
| Field
|
Description
|
|---|---|
| Campaign Name | The campaign name. |
| Campaign Id | The campaign's unique id. |
| A/B Test Id | The A/B test's unique id. |
| A/B Test Name | The A/B test's name. |
| A/B Test Type | The A/B test type. |
| Variant Id | The A/B test's variant id, such as variant_a or variant_b. |
| A/B Test Duration (Days) | The duration of the A/B test. |
| Current A/B Test Status | The A/B test status, either active or inactive. |
| Total Sent | The aggregate number of emails sent from Bluecore to your ISP. |
| Total Delivered | The aggregate number SMS/MMS messages successfully delivered to the customer’s device. |
| Delivered Rate | Delivered rate = Delivered / Sends |
| Total Clicked | The aggregate number of times a link is clicked. |
| Unique Clicked | The number of times a distinct customer clicked a specific link. |
| Total CTR | Total click-through rate. |
| Unique CTR | Unique click-through rate. |
| Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window. |
| Unique Conversion Rate | Conversion rate = Conversions / Delivered |
| Total Attributed Revenue | The aggregate revenue attributed to an SMS/MMS campaign after a customer clicks on an SMS/MMS campaign and makes a purchase within the attribution window. |
| AOV | Average order value. |
| RPC | Revenue per click.RPC= Total attributed revenue / Total clicks |
| RPM | Revenue per message.RPM =Total attributed revenue / Messages delivered |
| Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions |
| Unique Unsubscribes | The number of times a distinct customer clicked to unsubscribe. |
| Unique Unsubscribe Rate | Unsubscribe rate = Unsubscribes / Delivered |