The Email Report Card is an executive summary of overall email performance across all email campaigns, separated by campaign type. Leverage this report to view the health of your email program, while identifying areas and opportunities for optimization.
The Email Report Card also offers benchmarks for comparison against Bluecore's other clients by your AOV (average order value) and industry type.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
Global Email Report Card
If you use more than one Namespace, the Global Email Report Card consolidates all Namespaces in one view.
View the Email Report Card
To access the Email Report Card, navigate to
Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default.
To access the Global Email Report Card, navigate to
Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default. Click Global Email Report Card.
Filters
The following filters are available to refine the data:
- Subaccount
- The Namespace.
- Only available in the Global Email Report Card report.
- Quarter
- The calendar quarter to review performance. Only one quarter can be viewed at a time.
- Time Breakdown
- The granularity to view data in a specified time frame, either quarterly, annually, monthly, or weekly.
- Defaults to quarterly.
Email Report Card definitions
The following table outlines the information that displays in the analytics tiles and in the file exports.
- Total attributed revenue
- Average order value (AOV)
- Total delivered
- Revenue per email (RPE)
- Unique open rate
- Unique click-through rate (CTR)
- Unique click-through open rate (CTOR)
- Unique click-to-conversion rate
- Deliver-to-conversion cate
- Total conversions