Create an SMS/MMS campaign

Create and schedule one-time or recurring automated mobile campaigns through Bluecore Communicate. Within mobile, there are different options available to reflect whether it’s a one-time or automated campaign. Follow the below navigation to learn more about each available campaign type.

1. Navigate to  Campaigns > Communicate.
2. Then Automated or One-Time Campaigns.
3. Click New in the upper right-hand corner.
4. Then, click Campaign

Automated campaigns

1. Choose a Channel.
   1. SMS Campaign: Set up an automated SMS campaign to your customers.
   2. Phone Number Export: Set up an automated export of a Bluecore phone number audience segment to SFTP.
2. Click the SMSCampaign card.
3. Click Next.
4. Select the Custom or Trigger campaign type.
   1. Custom: Send an SMS message on a recurring cadence to any custom-built Bluecore audience (new arrivals, price decrease, or a birthday campaign).
   2. Trigger: Send an automated SMS message from Bluecore’s triggered library.

If the campaign type of trigger is selected, the below options are available.

Trigger

• AbandonedCart: Trigger an SMS message to customers who abandoned their cart.
• AbandonedProduct: Trigger an SMS message to customers who abandoned their browse.
• AbandonedSearch: Trigger an SMS message to customers who abandoned their search.
• PostPurchase: Trigger an SMS message to customers who purchase one or more products.

Campaign settings

1. Enter a Campaign Name.
2. Select a Send Code to send the campaign from.
3. Determine when to trigger the campaign. This will be a specific number of hours after the customer has abandoned their cart, product, search, or purchased.
4. Select to use the previously configured frequency caps on the settings page or set additional frequency caps.
5. Add additional customer and product criteria, if applicable.
6. Click Save & Continue in the lower right-hand corner.

Message and summary

Next, create an SMS message. Click here to learn more about the different options that are available when building a message.

After the message has been built, review the settings and configurations on the message summary screen and send a test message before sending the campaign.

Then, click Save & Launch Campaign in the lower right-hand corner.

One-time campaign

1. Choose a Channel.
   1. SMSCampaign: Set up an automated SMS campaign to your customers.
   2. PhoneNumberExport: Set up an automated export of a Bluecore phone number audience segment to SFTP.
2. Click the SMS Campaign card.
3. Click Next.

Message settings

1. Enter a Campaign Name.

2. Select a Campaign Type.

• Promotional/Batch: A campaign where a specific audience is targeted.
• Triggered: A campaign that’s sent based on a specific event.

3. Select a Send Code to send the campaign from.

4. Determine a Send Date and Time. Send the campaign immediately or schedule it for a future time.

5. Select an audience to send the campaign to.

6. Select to use the previously configured frequency caps on the settings page or set additional frequency caps.

7. Click Save & Continue in the lower right-hand corner.

Message and summary

Next, create an SMS message. Click here to learn more about the different options that are available when building a message.

After the message has been built, review the settings and configurations on the message summary screen and send a test message before sending the campaign.

Then, click Save & Launch Campaign in the lower right-hand corner.