Mobile Analytics provides a summary of your mobile program, allowing you to identify key insights such as messages sent, clicked, ordered, keyword usage, and unsubscribe metrics across your SMS/MMS campaigns.
This report is updated hourly.
The Mobile Analytics report doesn’t display information about transactional campaigns. For information on transactional campaigns, see Mobile Transactional Analytics.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
View Mobile Analytics
To access the Mobile Analytics report, navigate to 
Analytics and in the Campaign Analytics section, click Mobile. The Mobile Analytics page displays.
Filters
The following filters are available to refine the data:
- Sent Date Filter
- The time period in which campaigns were sent.
- Defaults to the last 60 days.
- Campaign Name
- A free text field where you can select from campaign names.
- Client-Defined Campaign Classification
- Select from promotional, triggered, and undefined campaigns.
- Undefined campaigns are keyword response or keyword category messages.
- Select from promotional, triggered, and undefined campaigns.
Mobile Analytics definitions
| Field Name | Description |
|---|---|
| Campaign Code | The link to the campaign. |
| Campaign Name | The name of the campaign. |
| Delivered Rate | Delivered rate = Delivered / Sends |
| Keyword | The keywords available for customers to use to opt in, unsubscribe, or learn more from SMS/MMS messages. |
| Subscribe Events | Valid values:
|
| RPC | Revenue per click.RPC = Total attributed revenue / Total clicks |
| Revenue per Message | Revenue per message.RPM = Total attributed revenue / SMS/MMS delivered |
| Total Attributed Revenue | The aggregate revenue attributed to an SMS/MMS campaign after a customer clicks on an SMS/MMS campaign and makes a purchase within the attribution window. |
| Total CTR | Total click-through rate.Total CTR = Total clicks / Delivered |
| Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions |
| Total Clicked | The aggregate number of times a link is clicked. |
| Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window. |
| Total Delivered | The aggregate number of SMS/MMS messages successfully delivered to the customer’s device. |
| Total Sent | The aggregate number of SMS/MMS messages sent. |
| Unique Clicked | The number of times a distinct customer clicked a specific link. |
| Unique Conversion Rate | The number of times a distinct customer clicked on a link and made a purchase within the attribution window. |
| Unique CTR | Unique click-through rate.Unique CTR = Unique clicks / Delivered |
| Unique Unsubscribe Events | The number of times a distinct customer clicked to unsubscribe. |
| Unique Unsubscribe Rate | The percentage of customers who unsubscribed.Unique Unsubscribe Rate = Unique Unsubscribe Events/ Total Delivered |
| SMS List | The customer’s status. Valid values:
|
| Sign-Up Events | How the customer signed up to receive emails. Valid values:
|