Site Social Proof Analytics measures the performance of your social proof Site campaigns. You can review views, clicks, conversions, attributed revenue, customer actions, and weekly trends.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
View Site Social Proof Analytics
To access the Site Social Proof Analytics report, navigate to 
Analytics and in the Campaign Analytics section, click Site. The page defaults to Site Analytics. Click Site Social Proof Analytics.
Filters
The following filters are available to refine the data:
- Show Analytics From
- The time period in which campaigns were active.
- Campaign Name
- The name of the campaign.
Site Social Proof Analytics definitions
| Field | Description |
|---|---|
| Total Impressions | The aggregate number of times the social proof campaign is viewed. |
| Unique Clicks | The number of times a distinct customer clicked a specific link. |
| Unique (CTR) | The click-through rate.Unique CTR = Unique clicks / Unique Impressions |
| Orders | The aggregate number of online orders customers placed within 24 hours of viewing the social proof campaign. |
| AOV | The average order value.AOV = Total attributed revenue /Total conversions |
| Unique Conversions | Conversion = Orders / Unique clicks |
| Unique Impressions | The number of times a distinct customer views a specific social proof campaign. |
| Users Viewed Any Product | The aggregate number of customers who viewed products after they saw the social proof campaign. |
| Users Add to Cart Any Product | The aggregate number of customers who added any product to their cart that displayed in the social proof campaign. |
| Users Purchased Any Product | The aggregate number of customers who purchased any product that was displayed in the social proof campaign. |