Site Analytics

Site Analytics shows a summary of overall site campaign performance, from views and clicks, email and phone number captures, and A/B test results.

Analytics data is updated every few hours.

The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.


Captured, conversions and revenue, and trends data.


Discrepancy between net new and captured emails

During the ramp up, customers who have historically signed up may see the Site capture campaign and sign up again, leading to a higher number of net new emails.

If a historical customer does sign up again, they will be considered “identified” and no longer see Site capture campaigns. If Bluecore can identify the email address was historically received, the email address will not be considered net new.

A/B Campaign details

The A/B Campaign report can be expanded to see conversion trends and more information by variant. To view the details, complete the following:

  1. In the A/B Campaign report, click on the ellipses near the campaign name. The dashboards menu appears.
  2. Click Detailed Stats. The Trends chart and additional A/B Campaign details appear.

View Site Analytics

To access Campaign Comparison, navigate to  The analytics icon. Analytics and in the Campaign Analytics section, click Site. The page defaults to Site Analytics.

Filters

The following filters are available to refine the data:

  • Show Analytics From
    • Specifies the time period for which analytics data is displayed.
    • Defaults to the last seven days.
  • Campaign Name
    • The name of the campaign.

Site Analytics definitions