Overview of export data

Bluecore’s email service provider (ESP) and email eligibility data can be exported to inform strategic decisions around channel spend, campaign engagement, performance, audience, and marketing eligibility.

You can use the data to keep your system of record up-to-date for compliance, or import it into other third-party applications.

For information on creating and managing jobs, see how to export data.

ESP events

The following events are only available if using SendGrid:

  • Deliver
  • Hard bounce
  • Deferred
  • Dropped
  • Spam report
  • Soft bounce

The following table outlines which fields are available in which ESP export.

Fields marked as optional can be added to the export if needed. Adding these fields may create large file sizes, so Bluecore recommends modifying the cadence to a smaller timeframe, using compression, or splitting files by day. 


ESP event descriptions

The following table outlines the ESP event fields and their definition.

Eligibility events

You can export the following eligibility reports:

  • Eligibility status
    • Includes opt-in, unsubscribe, and known statuses
  • Opt-in events
  • Unsubscribe events

Eligibility descriptions

You can export the following eligibility reports:

  • Full list status:
    • Opted-in
    • Unsubscribed
    • Known
  • Opt-in events
  • Unsubscribe events

The following fields are available for all eligibility events.

Opt-in source reasons

Some files contain a source as to how the customer opted in. The following sources are:

  • Bluecore_capture
    • The customer opted in through a Site capture campaign.
  • External
    • The customer’s opt-in request was added via the Events API or a managed feed.
  • Integration
    • The customer’s opt-in request was captured using the Bluecore Website Integration.

Unsubscribe reasons

Some files contain a reason as to why the customer unsubscribed. The following reasons are:

  • Bluecore_email
    • The customer unsubscribed by clicking a link in a Bluecore email.
  • Bluecore_id_conflict
    • The customer was unsubscribed due to customer identity reconciliation issues.
  • External
    • The customer’s unsubscribe request was loaded into Bluecore through a managed feed.
  • Manual
    • The customer was unsubscribed in the Unsubscribe page in Bluecore.
  • Bounce_events
    • The customer was automatically unsubscribed due to the bounce threshold.