The personalization performance report is an overview of how your personalized promotional/batch email campaigns compare against static promotional/batch email campaigns.
Batch campaigns are defined as campaigns classified as “promotional/batch” during setup. Personalization is defined as using a predictive algorithm in segmentation or a dynamic product recommendation or coupon within the body of the email.
Personalized campaigns use predictive audience segmentation, dynamic content in emails, or both. For example, sending coupons from a coupon bank, displaying dynamic products in a product block, or using an audience with a Lifecycle Stage filter are considered personalized.
Conversely, static campaigns do not use any predictive algorithms or dynamic content. For example, static campaigns may use the same coupon code for all customers, hard-coded products in a product block, or send to an audience that only uses the customer attributes filter.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
Global Personalization Performance Report
If you use more than one Namespace, the Global Personalization Performance Report consolidates all Namespaces in one view.
View the Personalization Performance Report
To access the Personalization Performance Report, navigate to 
Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default. Click Personalization Performance Report.
To access the Global Personalization Performance Report, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default. Click Global Personalization Performance Report.
Filters
The following filters are available to refine the data:
- Subaccount
- The Namespace.
- Only available in the Global Personalization Performance Report.
- Send Date
- The date range the campaigns were sent.
- Defaults to the last 12 months.
Personalization Performance Report definitions
| Field | Description |
|---|---|
| Send Type | The type of campaign, either personalized or static. |
| % Personalized | The percentage of campaigns that are personalized or static. |
| Unique Delivered Count | The aggregate number of emails successfully delivered to the customer’s inbox. |
| Has Dynamic Content | Indicates whether the campaign uses dynamic content, such as personalized coupons or dynamic product blocks. |
| Uses Predictive Segmentation | Indicates whether the campaign uses predictive audience segmentation. |
| Delivered | The aggregate number of emails successfully delivered to the customer’s inbox. |
| Unique Open Rate | Unique open rate = Unique opens / Delivered |
| Total Clicked | The aggregate number of times a link is clicked. |
| Total CTR | The click-through rate.Total CTR = Total clicks / Delivered |
| Total CTOR | The click-through open rate.Total CTOR = Total clicks / total opens |
| Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window. |
| Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions |
| Total Attributed Revenue | The aggregate revenue attributed to an email campaign after a customer clicks on an email campaign and makes a purchase within the attribution window. |
| RPE | The revenue per email.
RPE = Revenue / Delivered |
| RPE | The revenue per click.
RPC = Total attributed revenue / Total clicks |
| Unique Unsubscribe Rate | Unsubscribe rate = Unsubscribes / Delivered |
| Campaign Name | The name of the campaign. |