New Articles

1. Create an email or SMS list import

   Created On: 12/17/2025 in Data management Import data into Bluecore Automated data imports
   Import customer emails and phone numbers into Bluecore to build targeted audiences. Learn how to set up list imports for campaigns, suppressions, and more.

2. Create an email or SMS eligibility import

   Created On: 12/17/2025 in Data management Import data into Bluecore Automated data imports
   Import email and phone numbers with eligibility status into Bluecore. Learn how to set up one-time or recurring imports to manage opt-ins and unsubscribes.

3. Audience best practices

   Created On: 12/10/2025 in Audiences
   Essential tips and proven strategies to maximize your audience performance.

4. Predicted Customer Lifetime Value

   Created On: 12/10/2025 in Audiences Audience best practices Predictive Audiences overview
   Identify high-value customers and non-buyers with similar spending potential. Use PCLV to segment audiences, nurture loyalty, and boost revenue with targeted campaigns.

5. Lifecycle stage

   Created On: 12/02/2025 in Audiences Audience best practices Predictive Audiences overview
   Target customers at every stage of their journey with predictive lifecycle audiences. Segment non-buyers, active, at-risk, and lost customers to drive conversions and retention.

6. Product Preferences

   Created On: 12/02/2025 in Audiences Audience best practices Predictive Audiences overview
   Product Preferences predict the products customers will be interested in buying based on their observed preferences for specific categories (Category Preference) or the probability of requiring a discount to make a purchase (Discount Preference) or ...

7. Channel Preference

   Created On: 12/02/2025 in Audiences Audience best practices Predictive Audiences overview
   Bluecore’s Channel Preference model is an extension of the Likelihood to Take Action models, using email and SMS engagement data to predict a customer's preferred channel for communication.  For more information, see Channel Preference . ...

8. Likelihood to take action

   Created On: 12/02/2025 in Audiences Audience best practices Predictive Audiences overview
   Predict customer behavior with Likelihood to Take Action models. Optimize email campaigns, reduce unsubscribes, and boost conversions using Bluecore's engagement data.

9. Predictive Audiences overview

   Created On: 12/02/2025 in Audiences Audience best practices

10. Integrate with Criteo

    Created On: 11/25/2025 in Advertise Create your Advertise campaign

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