General availability
The following features are currently available for you to use.
Audiences
- The audience insights in the drawer on the All my customers page now use a more efficient query.
- Audiences can be built using an inclusive AND and OR operators. For more information, see:
Bot clicks
The bot clicks policy has been updated to include a new bot associated with Google Chrome for Microsoft Windows users.
Customer 360
Customer 360 has been updated to support SMS/MMS eligibility information and events, and general UI updates. For more information, see Understand Customer 360.
In templates and campaign workflows, product block tile colors have been updated to be more distinct from each other. Campaign behavior and recommendation logic are unaffected.
SMS/MMS
Customer's intent is now used to SMS/MMS unsubscribes. To learn more about how Bluecore handles this, see Understand SMS/MMS unsubscribe handling.
Early access features
The following features are in early access and are not generally available at this time. If you are interested in being an early access client for any of these features, reach out to your Customer Success Manager.
| Feature name | Description | Early access start date |
|---|---|---|
| SMS eligibility imports | You can import single opt-in, double opt-in, and unsubscribed phone numbers. For more information, see: | December 8, 2025 |
| Marketing Agent | The Bluecore Marketing Agent is an AI-powered analytics assistant that helps marketers understand campaign performance and receive actionable recommendations. For more information, see Marketing Agent overview. | January 13, 2026 |
| Recommendation rules filters | For Best Sellers and New Arrivals recommendation rules, there are additional filters available for more granular customization. | February 16, 2026 |
| Customer exports | You can export customer and product attributes on a one-time and recurring basis. For more information, see: | February 23, 2026 |