General availability
The following features are currently available for you to use.
Customer 360
Customer 360 has been updated to support SMS/MMS eligibility information and events, and general UI updates. For more information, see Understand Customer 360.
Early access features
The following features are in early access and are not generally available at this time. If you are interested in being an early access client for any of these features, reach out to your Customer Success Manager.
| Feature name | Description | Early access start date |
|---|---|---|
| Audience builder update | Audiences can be built using an inclusive AND and OR operators.
For more information, see: |
August 25, 2025 |
| SMS eligibility imports | You can import single opt-in, double opt-in, and unsubscribed phone numbers. For more information, see: | December 8, 2025 |
| SMS unsubscribe intent handling | Bluecore uses two methods to capture SMS/MMS unsubscribes: keyword detection and intent recognition. To learn more about how Bluecore handles this, see Understand SMS/MMS unsubscribe handling. | January 12, 2026 |
| Marketing Agent | The Bluecore Marketing Agent is an AI-powered analytics assistant that helps marketers understand campaign performance and receive actionable recommendations. For more information, see Marketing Agent overview. | January 13, 2026 |