This table shows what data the Marketing Agent can and can not access in your namespace. If you have multiple namespaces, the Marketing Agent can only access the data of the namespace you’re currently viewing.
| Data | Example | Does Marketing Agent access? |
|---|---|---|
Email campaign metrics | Sends, opens, clicks, attributed email revenue | Yes |
SMS/MMS campaign metrics | Delivered SMS/MMS messages | Yes |
Email list | Opt-in subscriber counts over time | Yes |
SMS/MMS list | New SMS subscriber counts | Yes |
Identification | Identification rate | Yes |
Aggregated Behavioral Events | Number of add-to-cart events logged in a given period | Yes |
Bluecore knowledge base | How to navigate email creation | Yes |
Aggregated Audience data | Number of emails delivered to a specific audience | Yes |
Halt reasoning | Aggregated reasons for campaign halts | Yes |
Campaign changes | What changes were made before a drop in performance | Yes |
Bluecore API documentation | Information on API endpoints | No |
Individual customer data | Events logged for Customer ID 2897348389 | No |
PII | jane.doe@example.com’s recent purchases | No |
Non-Bluecore analytics data | Google Analytics, Adobe Analytics, etc. | No |