Much of your data will be kept up-to-date after the historical ingestions because of the Bluecore Website Integration and the Pixels on your website.
If you use an email service provider (ESP) other than Bluecore, or use a third party to manage your inventory, you may need to send files via SFTP or other methods to keep Bluecore’s eligibility, customer attributes, and other data fresh.
Email address opt-ins and unsubscribes
If you use a third-party ESP, you must provide Bluecore files containing email opt-ins and unsubscribes.
These files can be SFTP’d into Bluecore at least once per day.
Unsubscribes done through Bluecore emails will be tracked automatically.
For more information:
Email appends
If you use a third-party ESP, Bluecore requires adding email appends to the email URLs, which help Bluecore identify customers and their behaviors.
For more information:
Purchase data
If you allow purchases in other places than on your website, such as in a mobile app or in store, you must provide Bluecore with files containing purchase data from non-website sources.
For more information:
Product data
If certain product details aren’t available on your website, you must provide Bluecore with files containing product data.
For more information:
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