The personalization performance report is an overview of how your personalized batch campaigns compare against static batch emails. This campaign classification is chosen during the campaign setup, where promotional/batch is selected.

Bluecore classifies personalized emails by using a predictive algorithm in segmentation or dynamic content in emails. Personalization at Bluecore is defined as: a predictive audience, product recommendations, or a coupon. Examples of personalization are: static products configured via dynamic products from catalog and all personalized 1-1 coupons. Examples of static content are: any hard-coded products not using recipe rules and Smart Content banners (including timed banners), customer attributes, etc.

Access the personalization performance report by following the below steps.

  1. Navigate to the chart icon on the left-hand navigation.

  2. Go to Enhanced Analytics.

  3. Then Personalization Performance Report.

FILTERS

Filters are available at the top of the report. They can be used to refine the available data within the personalization performance report. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.

  • Send Date: Filter campaigns based on a specified time frame. By default, this is set to the last 12 months.

OVERVIEW OF AVAILABLE METRICS

View a quick highlight of personalization metrics vs. static campaign metrics, that are displayed in the previously filtered time frame. The below metrics are an overall representation of what’s available in the report, not a breakdown of each metric in every section.

  • % Batch Campaigns Personalized: A percentage representation of the number of campaigns that are tagged promotional/batch during campaign setup.

  • Send Type: Static or personalized email campaign. Personalization at Bluecore is defined as: a predictive audience, product recommendations, or a coupon. Examples of personalization are: static products configured via dynamic products from catalog and all personalized 1-1 coupons. Examples of static content are: any hard-coded products not using recipe rules and Smart Content banners (including timed banners), customer attributes, etc.

  • Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.

  • Delivered by Month: The total number of personalized vs. static email campaigns delivered by month.

  • Total Unique Opened: The total number of emails that were uniquely opened (when a customer opens an email more than once, but is only counted once in the analytics).

  • Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.

  • Total Unsubscribe: The total number of subscribers that have opted-out from the email program.

  • Unsubscribe Rate: The total unsubscribes divided by the total delivered. The threshold is less than 0.3%.

  • Total Clicked: The total number of clicks per campaign.

  • Total CTR: The total number of clicks where customers clicked through the campaign, expressed as a percentage.

  • Total Click to Open Rate (CTOR): The total number of clicks divided by the total number of opens.

  • Total Conversions: The total number of orders from the email campaign.

  • Total Click-to-Conversion Rate: The total number of conversions divided by the number of clicks.

  • Total Click Through Rate (CTR): The total number of clicks where customers clicked through the campaign, expressed as a percentage.

  • Revenue Per Click (RPC): The total number of revenue divided by the number of total clicks.

  • Revenue Per Email (RPE): The average revenue generated from a delivered email.

    • NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.

  • Total CTR by Month: The total number of clicks where customers clicked through the campaign, expressed as a percentage in a month by month comparison.

  • RPC by Month: The total number of revenue divided by the number of total clicks in a month by month comparison.

  • RPE by Month: The average revenue generated from a delivered email in a month by month comparison.

  • Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.

  • Predictive Segmentation Performance: Indicates if the campaigns are using predictive segmentation.

  • Dynamic Content Performance: Indicates if the campaigns are using dynamic content, such as product recommendations or coupons.

PERSONALIZATION SUMMARY METRICS BY TYPE

View a highlight of personalized vs. static email campaign metrics by the previously selected timeframe. This section outlines the performance of predictive segmentation vs. dynamic content performance in your email campaigns. Predictive segmentation is indicated by the use of a predictive model in your audience segmentation. Dynamic content is indicated by the use of product recommendations or dynamic coupon codes.

PERSONALIZATION SUMMARY METRICS BY CALENDAR MONTH

View a highlight of personalized vs. static email metrics by month. This is the same data as above, but in an easy to export format.

PERFORMANCE BY CAMPAIGN

View a highlight of campaign performance in a visual campaign breakdown.

  • Top 10 Personalized Campaigns: A ranked view (by RPC) of the top 10 personalized campaigns by performance in the specified timeframe.

  • Top 10 Static Campaigns: A ranked view (by RPC) of the top 10 static campaigns by performance in the specified timeframe.

PERFORMANCE FOR ALL CAMPAIGNS

View a performance breakdown of all campaigns in order to analyze which ones are driving the most performance. Easily export this report if you want to dive deeper.


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