Email Program Details overview
The Email Program Details report is an audit of your Bluecore email campaigns and information from other reports rolls up into this one for a concise view, from A/B test information to personalized content, and the lifetime statistics of each campaign.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
Filters
The following filters are available to refine the data:
Campaign Name
The name of the campaign.
Campaign Type
The type of campaign.
Choose from promotional, triggered, transactional, and undefined campaigns.
Note: Undefined campaigns are Audience Exports campaigns.
Schedule Type
The campaign frequency.
Can select from daily, hourly, immediate, monthly, one-time, and weekly.
Date Last Sent
The last date customers received the campaign emails.
Defaults to the last 30 days.
View Email Program Details
To access Email Program Details, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default. Click Email Program Details.
Email Program Details definitions
The campaign details are based on the current state of the campaign.
Field | Description |
Campaign Name | The name of the campaign. |
Campaign ID | The campaign's unique ID. |
Date Last Sent | The most recent date customers received the campaign emails. |
Date First Launched | The first date customers received the campaign emails. |
Date Last Edited | The date the user last edited the campaign. |
Campaign Type | The type of campaign. Valid values:
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Schedule Type | The campaign frequency. Valid values:
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Schedule | The specific time period the campaign sends. Displays in UTC. |
Has A/B Test | Indicates if the campaign has an A/B test. If Yes, the campaign has an A/B test. If No, the campaign does not have an A/B test. |
A/B Test Type | The A/B test type. Valid values:
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Is Personalized | Indicates whether the campaign uses personalization through either dynamic content or predictive audiences. If Yes, the campaign uses personalization. If No, the campaign does not use personalization. |
Has Dynamic Content | Indicates whether the campaign uses dynamic content, such as personalized coupons. If Yes, the campaign uses dynamic content. If No, the campaign does not use dynamic content. |
Uses Predictive Segmentation | Indicates whether the campaign uses predictive audience segmentation, such as the Lifecycle Stage filter. If If |
Journey Name | The name of the journey. If the field is blank, it is not a journey. |
Journey ID | The journey's unique ID. If the field is blank, it is not a journey. |
Audience IDs | The unique IDs of the audiences associated with the campaign. If more than one audience is associated, the IDs are separated by a comma (,). If the field is blank, an audience isn't associated with the campaign. |
Audience Links | The associated audience URL. If more than one audience is associated, the URLs are separated by a comma (,). If the field is blank, an audience isn't associated with the campaign. |
Campaign Link | The campaign URL. |
Subject Line | The campaign's email subject line. |
Lifetime Total Delivers | The aggregate number of emails delivered in the campaign’s lifetime. |
Lifetime Total Opens | The aggregate number of times an email is opened in the campaign’s lifetime. |
Lifetime Unique Opens | The number of times a distinct customer clicked on a specific email in the campaign’s lifetime. |
Lifetime Total Clicks | The aggregate number of times a link is clicked in the campaign’s lifetime. |
Lifetime Unique Clicks | The number of times a distinct customer clicked a specific link in the campaign’s lifetime. |
Lifetime Total Revenue | The aggregate revenue attributed to an email campaign after a customer clicks on an email campaign and makes a purchase within the attribution window in the campaign’s lifetime.
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Lifetime RPE | The revenue per email. RPE = Revenue / Emails delivered
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Lifetime RPC | The revenue per click. RPC = Total attributed revenue / Total clicks
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