Email Smart Content Reporting overview
The Smart Content Report is an audit of the campaigns that contain Smart Content, such as Smart Content Components and Global Widgets, as well as some additional metrics to measure the Smart Content campaign performance.
This report only displays Global Widgets that are used as part of the Basic Component Smart Content element. If a Global Widget is added to a campaign as a Global Widget element and not Smart Content element, it will not be reflected in this report.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
View the Smart Content Report
To access Email Smart Content Reporting, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The Email Report Card page displays by default. Click Email Smart Content Reporting.
Filters
The following filters are available to refine the data:
Send Date
The last date customers received the campaign emails.
Defaults to the last 30 days.
Campaign ID
The campaign's unique ID.
Campaign Name
The name of the campaign.
Global Widget Name
The name of the Global Widget.
Smart Content Option Name
The name of the Smart Content Option
Smart Content Report definitions
Field | Description |
RPC | Revenue per click. RPC = Total attributed revenue / Total clicks
|
RPE | Revenue per email.
RPM = Total attributed revenue / SMS/MMS delivered
|
Campaign Name | The campaign's name. |
Campaign Code | The campaign’s unique ID. |
Variant ID | The A/B test variant. If the field is blank, the campaign doesn't have an A/B test. |
Smart Content Option Name | The Smart Content Widget's name. |
Smart Content Widget ID | The Smart Content Widget's unique ID. |
Global Widget Name | The Global Widget's name. |
Global Widget ID | The Global Widget's unique ID. |
Total Delivered | The aggregate number of emails successfully delivered to the customer’s inbox. |
Total Opened | The aggregate number of times an email is opened. |
Total Open Rate | Total open rate = Total opens / Delivered
|
Unique Open Rate | Unique open rate = Unique opens / Delivered |
Total Clicked | The aggregate number of times a link is clicked. |
Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window.
|
Total Attributed Revenue | The aggregate revenue attributed to an email campaign after a customer clicks on an email campaign and makes a purchase within the attribution window.
|
Total CTOR | Total click-through open rate. Total CTOR = Total clicks / total opens
|
Total CTR | Total click-through rate.
Total CTR = Total clicks / delivered |
Unique CTOR | Unique click-through open rate. |
Unique CTR (Click-Through Rate) | Unique click-through rate.
Unique CTR = Unique clicks / delivered |
Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions
|
Total Global Widgets | The number of Global Widgets used in Smart Content. |
Total Smart Content Campaigns | The number of campaigns that use Smart Content within the Namespace. |
Total Smart Content Widgets | The number of Smart Content widgets. |