Email Campaign Comparison overview
The email Campaign Comparison report compares your email campaigns’ top-level metrics over two specified time frames. Leverage this report to understand performance trends for specific campaigns or your email campaign portfolio as a whole.
Note: The email Campaign Comparison report shares a name with the Site Campaign Comparison report. For information on the Site report, see Site Campaign Comparison.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
Global Campaign Comparison
If you use more than one Namespace, the Global Campaign Comparison report consolidates all Namespaces in one view.
View Campaign Comparison
To access the Campaign Comparison report , navigate to Analytics and in the Campaign Analytics section, click Enhanced. The page defaults to Email Report Card. Click Campaign Comparison.
To access the Global Campaign Comparison report, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The page defaults to Email Report Card. Click Global Campaign Comparison.
Filters
The following filters are available to refine the data:
Subaccount
The Namespace.
Only available in the Global Campaign Comparison report.
Current Period Filter
The first time period used in the comparison.
Comparison: Date Value
Sets the comparison's lookback time frame.
Comparison: Date Unit
Sets the comparison time period unit. Can select Day(s), Week(s), Month(s), Quarter(s), or Year(s).
Note: Quarters are mapped based on standard calendar quarters where January through March is Q1, April through June is Q2, July through September is Q3, and October through December is Q4.
Campaign Name
The name of the campaign.
Campaign Classification
Select from promotional, triggered, transactional, and undefined (audience exports) campaigns.
Adding a comparison filter
The Current Period Filter sets a time period for the initial comparison, and the two Comparison filters are used in tandem to set the second time period.
The following examples demonstrate how to set up the filters for specific use cases, and you can apply the same principles to compare other time periods.
Compare the last full week to the previous week. For example, if you ran this on Thursday, August 29, compare Monday, August 19 through August 25, 2024 to August 19 through August 25, 2023.
Current Period Filter: is previous week
Comparison: Date Value: 1
Comparison: Date Unit: Week(s)
Compare the last month, to six months before. For example, compare July 2024 to January 2023.
Current Period Filter: is in the month July 2024
Comparison: Date Value: 6
Comparison: Date Unit: Month(s)
Compare the last seven days to the same timeframe last year. For example, if you added this filter on August 29, compare August 23 through August 29, 2024 to August 23 through August 29, 2023.
Current Period Filter: is in the last 7 days
Comparison: Date Value: 1
Comparison: Date Unit: Year(s)
Compare the previous quarter to the same quarter last year. For example, if you ran this in Q3 2024, compare Q2 2024 to Q2 2023.
Current Period Filter: is previous quarter
Comparison: Date Value: 4
Comparison: Date Unit: Quarter(s)
Note: If the comparison date does have any data, only the Current Period Filter date is displayed.
Campaign Comparison definitions
Field Name | Definition |
Campaign Name | The name of the campaign. |
Total Conversions | The aggregate number of times a link is clicked and a customer makes a purchase within the attribution window. |
Delivered | The aggregate number of emails successfully delivered to the customer’s inbox.
|
Total Attributed Revenue | The aggregate revenue attributed to an email campaign after a customer clicks on an email campaign and makes a purchase within the attribution window.
|
RPE | The revenue per email. RPE = Revenue / Delivered
|
Total Click-to-Conversion Rate | Total click-to-conversion rate = Total clicks / Total conversions |
Total CTOR | The total click-through open rate. Unique CTOR = Unique clicks / Unique opens
|
Total CTR | The total click-through rate. Total CTR = Total clicks / Delivered |
Total Open Rate | Total open rate = Total opens / Delivered |
Unique Click-to-Conversion Rate | Unique click-to-conversion rate = Unique clicks / Unique conversions |
Unique CTOR | The unique click-through open rate. Unique CTOR = Unique clicks / Unique opens
|
Unique CTR | The unique click-through rate. Unique CTR = Unique clicks / Delivered |
Unique Open Rate | Unique open rate = Unique opens / Delivered |