The email report card is an executive summary of overall email performance across triggers, promotional/batch, and transactional sends. Leverage this report to view the health of your email program, while identifying areas and opportunities for optimization. Access the email report card by following the below steps.
Navigate to the chart icon on the left-hand navigation.
Go to Enhanced Analytics.
Then Email Report Card.
FILTERS
Filters are available at the top of the report. They can be used to refine the available data within the email report card. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.
Quarter: The calendar quarter to review performance. For example: Q3 2019, Q4 2019 are subsequent quarters.
Time Breakdown: The granularity to view data in a specified time frame. For example: weekly, monthly, quarterly, and annual.
NOTE: The quarters available map to calendar-based quarters - Q1: January - March, Q2: April -June, Q3: July - September, Q4: October - December.
Operator: Is is the only operator supported for comparison. Matches a user attribute is not supported at this time.
COMPANY INFORMATION
View a highlighted overview of the customer configurations.
Namespace: The unique name that represents your account in Bluecore.
Attribution Hours Window: The window (number of hours) post-campaign click that a purchase will be attributed towards revenue generated from that campaign. Click here to read more about how this is calculated.
Average Order Value (AOV): The calculated average order value for the specified time frame. This is calculated by total attributed revenue divided by total conversions for the specified quarter.
Industry: The retail subvertical representing your account. Possible values are: Apparel and Accessories, Outdoor Apparel and Accessories, Health and Beauty, Home and Beauty, Jewelry, Home Goods, Technology and Hardware, Food and Leisure, Office Supplies, and Department Store.
QUARTER OVERVIEW
View a quick snapshot of the email metrics for the specified quarter.
Total Emails Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Total Campaigns Run: The total number of triggered, promotional/batch, and transactional campaigns run within the quarter.
Total Conversions: The total number of orders.
Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
TRIGGERED EMAIL METRICS
Review your triggered email campaign performance against industry-specific benchmarks. Your classified industry is available in the company information section of this report.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks from an email.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
PROMOTIONAL/BATCH EMAIL RATE METRICS
Review your promotional/batch campaign performance against industry-specific benchmarks. Your classified industry is available in the company information section of this report.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks from an email.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
OVERALL EMAIL PROGRAM OVERVIEW
View a quick snapshot of your overall email program.
Number of Campaigns: The total number of campaigns that are running within the specified time frame.
Number of Emails Delivered: The number of emails that reached the email ISP.
Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
ROLLING COMPARISONS
The below comparisons are available based on the granularity configured in the filters.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
TRIGGERED EMAIL PROGRAM OVERVIEW
Review your triggered email campaign performance.
Number of Triggered Campaigns: The total number of campaigns that are running/have run within the specified time frame.
Number of Triggered Emails Delivered: The total number of triggered emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Rolling comparisons metrics are available based on the granularity configured in the filters. These metrics are the same as explained above in the previous section.
TRANSACTIONAL EMAIL PROGRAM OVERVIEW
Review your transactional email campaign performance.
Number of Transactional Campaigns: The total number of campaigns that are running/have run within the specified time frame.
Number of Transactional Emails Delivered: The total number of transactional emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Total Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Rolling comparisons metrics are available based on the granularity configured in the filters. These metrics are the same as explained above in the overall program overview section.
TOP TRIGGERED EMAIL CAMPAIGNS OF THE QUARTER
Review the top five email campaigns based on different metrics.
Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
TRIGGERED EMAIL DATA APPENDIX
Below is a list of raw data that’s available for triggered emails, by granularity.
Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Average Order Value (AOV): The calculated average order value for the specified time frame. This is calculated by total attributed revenue divided by total conversions for the specified quarter.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Deliver-to-Conversion-Rate: The total number of conversions divided by the number of delivers.
TRIGGERED EMAIL AOV BENCHMARK
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
TRIGGERED EMAIL INDUSTRY BENCHMARK DATA
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
PROMOTIONAL/BATCH EMAIL DATA APPENDIX
Below is a list of raw data that’s available for promotional/batch emails, by granularity.
Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Average Order Value (AOV): The calculated average order value for the specified time frame. This is calculated by total attributed revenue divided by total conversions for the specified quarter.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Deliver-to-Conversion-Rate: The total number of conversions divided by the number of delivers.
PROMOTIONAL/BATCH EMAIL AOV BENCHMARK DATA
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
PROMOTIONAL/BATCH EMAIL INDUSTRY BENCHMARK DATA
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click-to-Open Rate (CTOR): The total number of unique (for example, from a distinct email address) clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
EMAIL DATA APPENDIX
Below is a list of raw data that’s available for triggered, promotional/batch, and transactional emails, by granularity.
Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Average Order Value (AOV): The calculated average order value for the specified time frame. This is calculated by total attributed revenue divided by total conversions for the specified quarter.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.
Click-to-Open Rate (CTOR): The total number of clicks divided by the total number of opens.
Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Deliver Conversion Rate: The total number of conversions divided by the number of delivers.
RAW CAMPAIGN DATA
Attributed Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Average Order Value (AOV): The calculated average order value for the specified time frame. This is calculated by total attributed revenue divided by total conversions for the specified quarter.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.
Click-to-Open Rate (CTOR): The total number of clicks divided by the total number of opens.
Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Conversion Rate: The total number of conversions divided by the number of delivers.