Integrate with TikTok to target high-value audience segments leveraging your first party shopper identities, behaviors, and product catalog data.
When using Bluecore Audiences in TikTok, brands can increase Return on Ad Spend (RoAS) and orchestrate targeting to maximize the value and efficiency of their marketing efforts.
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INTEGRATE WITH THE TIKTOK PLATFORM
NOTE: Please be sure to have your TikTok Ads Manager ID ready to begin the integration. Your TikTok Ads Manager ID (needed for the integration) is different from your TikTok Business Manager ID. For help see https://getstarted.tiktok.com/
1. Navigate to the data icon on the left-hand menu.
2. Go to Integrations.
3. Click New Integration.
4. Select Marketplace.
5. Select TikTok.
6. Select New Integration.
5. In the ‘Account ID’ field enter the desired target TikTok Ads Manager ID.
6. Click Save.
7. Click Connect. You will be redirected to a TikTok permissions screen.
8. Log into TikTok. If needed, select Switch Account to log into the correct admin account.
NOTE: A personal email ID will appear at the top left by your account bubble. Ensure that the personal email ID has admin permissions for the target TikTok Ads Manager account.
9. Select Confirm to grant the required permissions.
After the permissions have been accepted, the integration is complete!
NOTE: You can link your namespace to multiple TikTok Ad Accounts. Just select New Integration under TikTok in the Integrations Marketplace, to set up an integration to every desired TikTok Ads Manager account.
SYNC A BLUECORE AUDIENCE
After you’ve set up the integration successfully, the next step is to create a campaign to begin leveraging your synced audiences from Bluecore to TikTok. Learn more about setting up syncing of audiences here.
CREATE THE CAMPAIGN
1. Navigate to the flag icon on the left-hand side of the navigation bar.
2. Go to Advertise.
3. Then Campaigns.
4. Click New in the upper right-hand corner.
5. Click Create New Campaign.
6. Select the TikTok Channel.
7. Select Create.
8. Enter a Campaign Name.
9. Select an Audience.
NOTE: The minimum matched audience size is 1,000.
10. Configure a cadence for the campaign to sync (once, daily, weekly, or monthly). Bluecore recommends setting a daily cadence.
11. Select the applicable TikTok Ads Manager ID from the drop-down menu.
12. Click Save and Continue.
13. Then, review the summary of the export.
14. Click Edit under Campaign Settings.
15. Under TikTok Audience Name, enter the desired name of the audience in TikTok. Bluecore recommends this naming convention to be consistent and easily recognizable outside of Bluecore. For example, Bluecore CDP - Top 30% PCLV.
15. Click Save.
16. Click Save & Launch Campaign in the lower right-hand corner.
The following use cases are not comprehensive of all the campaigns Bluecore can power on TikTok. They’re mostly focused around Bluecore’s Predictive Audience capabilities, but you can experiment with the Customer Behavior filter as well. These use cases are meant to highlight some of the more interesting options and also to point out some best practices, so you can get the most out of Bluecore Audiences on TikTok.
Great for campaigns targeting a specific product, brand, category, or breadcrumb. For example: a new product launch, a promotion on a specific brand, or an event around a category. It’s a much better option than using past purchasers or past viewers to decide how to target.
The creative of your TikTok campaign should match the attribute value you chose to create the audience (e.g., the specific brand, category, etc.).
Depending on the type of category, you should consider whether to include or exclude past purchasers. Past purchasers will be included in the Category Preference audience by default, as they will likely have very high preferences for the attribute you used as an input. However, if you are looking for existing contacts that have a preference for a product or category that is rarely purchased more than once, like a refrigerator or a mattress, you should consider excluding past purchasers from the audience to avoid targeting them with your TikTok campaign. Exclude past purchasers by using the Customer Behaviors filter within the Audience Builder.
If you find your campaign is performing very well, you can consider lowering the level of preference to broaden the audience and increase the reach of the campaign. If your campaign is not performing as well as you would like, you should raise the level of preference and/or consider layering in the PCLV filter to remove low value shoppers from the audience.
PREDICTED CUSTOMER LIFETIME VALUE (PCLV)
Another valuable filter for TikTok campaigns is Predicted Customer Lifetime Value (PCLV). By segmenting your shopper list by PCLV, budget and bidding can be optimized to improve ROI on your campaigns.
POST-PURCHASE / CROSS-SELL
Automatically target recent purchasers with products they are likely to buy in addition to what they already bought. To create this audience, choose a preference to a specific category you think will be a good cross-sell option in general (e.g., speakers).
Additionally, create an audience of shoppers who have made a purchase in the last 7 days who have NOT bought Speakers in the last 7 days but who have a High or Very High preference for Speakers. This is a group of shoppers that bought something other than Speakers, but have demonstrated a strong interest in Speakers. Create a Campaign with Speakers creative to target against this audience.
REACTIVATION / WINBACK
Target a win-back or reactivation offer to shoppers that have become At-Risk in the last 7 days. Reactivate them before they become Lost Buyers.
Best practices to potentially improve performance:
Include some reason for the shopper to reactivate, such as a discount or free shipping.
Layer in the PCLV filter to remove low value shoppers, or
Layer in Category Preference filter to segment based on a shopper's personal product preferences.
Separate your discount buyers from your full-price buyers. You could simply offer different discounts to the two groups using promo codes within the ad creative or copy.
Alternatively, if you’re doing a site-wide promotion, you could do a pre-sale event for full price buyers, and then exclude any recent purchasers when you promote the sale event to the whole customer base.
FREQUENTLY ASKED QUESTIONS (FAQ)
Q: Do I need Bluecore assistance to set up any new TikTok audience sync?
A: Please contact your CSM to enable the TikTok integration in your account. Once this integration is enabled, you can set up the integration using the steps outlined above.