Integrating your company’s Snapchat business account with Bluecore allows you to target customers with ads on Snapchat using Bluecore’s audience filtering and segmentation.
To learn more about how to create effective campaigns, see how to optimize your campaigns with Bluecore Advertise.
Prerequisites
Before integrating with Snapchat, you must do the following:
Contact your Customer Success Manager (CSM) to turn on the integration in Bluecore.
Access to your company’s Snap Ads Manager ID.
Install the Bluecore Snapchat integration
In order to integrate with Snapchat, you must install the integration in your Bluecore Namespace.
If you have multiple Snap Ad accounts, you can add each one as a separate integration in your Bluecore Namespace.
In your Bluecore Namespace, navigate to
Data > Integrations page. The installed integrations appear.
Click Marketplace. The Marketplace list appears.
Search for Snapchat and click New Integration. The Snapchat page appears, defaulted to the Account Settings page.
Step one: Account Settings page
In the Account ID field, enter your company’s Snap Ads Manager ID and click Save.
Click Connect. Snap’s sign-in screen appears.
Sign in with the Snap credentials. If the correct admin account did not display, click Switch Account to log into the correct admin account.
After signing in, click Confirm to grant Bluecore permissions. The setup is complete.
Create a Snapchat campaign
Once the integration is complete, you can set up a Snapchat Advertise campaign that will sync your audience from Bluecore into Snapchat.
Snapchat requires using an audience with at least 1,000 customers.
In your Bluecore Namespace, navigate to
Campaigns and click on Campaigns under the Advertise header. The Advertise campaigns list appears.
Click New > Campaign. The Channel page appears.
Select Snapchat from the channel options and click Create. The Snapchat Settings page appears.
Step one: Snapchat Settings
Choose your audience from the drop-down.
Select the frequency, date, and time to send the audience, which will sync the audience from Bluecore into Snapchat.
Choose the Snapchat integration from the drop-down that you want to sync with this audience.
When finished, click Save & Continue. The Summary page appears.
Step two: Summary
In the Campaign Settings header, click Edit. The Edit Campaign Settings dialog box appears.
In the Snapchat Audience Name field, enter an audience name. This will appear in Snapchat.
When finished, click Save. The audience name is saved and the dialog box closes.
Review the campaign details and, when finished, click Save & Launch Campaign. The campaign saves and will sync to Snapchat at the date and time specified in the settings.