Integrating your company’s Pinterest business account with Bluecore allows you to target customers with ads on Pinterest using Bluecore’s audience filtering and segmentation.
To learn more about how to create effective campaigns, see how to optimize your campaigns with Bluecore Advertise.
Prerequisites
Before integrating with Pinterest, you must do the following:
Contact your Customer Success Manager (CSM) to turn on the integration in Bluecore.
Access to your company’s Pinterest business ID.
Install the Bluecore Pinterest integration
In order to integrate with Pinterest, you must install the integration in your Bluecore Namespace.
If you have multiple Pinterest business accounts, you can add each one as a separate integration in your Bluecore Namespace.
In your Bluecore Namespace, navigate to
Data > Integrations page. The installed integrations appear.
Click Marketplace. The Marketplace list appears.
Search for Pinterest and click New Integration. The Pinterest page appears, defaulted to the Account Settings page.
Step one: Account Settings
In the Account ID field, enter your company’s Pinterest ID and click Save.
Click Connect. Pinterest’s sign-in screen appears.
Sign in with the Pinterest credentials. If the correct business account does not display, click Switch Account to log into the correct admin account.
After signing in, click Confirm to grant Bluecore permissions. The setup is complete.
Create a Pinterest campaign
Once the integration is complete, you can set up a Pinterest Advertise campaign that will sync your audience from Bluecore into Pinterest.
Pinterest requires using an audience with at least 100 matches.
In your Bluecore Namespace, navigate to
Campaigns and click on Campaigns under the Advertise header. The Advertise campaigns list appears.
Click New > Campaign. The Channel page appears.
Select Pinterest from the channel options and click Create. The Settings page appears.
Step one: Pinterest Settings
Choose your audience from the drop-down.
Select the frequency, date, and time to send the audience, which will sync the audience from Bluecore into Pinterest.
Choose the Pinterest integration from the drop-down that you want to sync with this audience.
When finished, click Save & Continue. The Summary page appears.
Step two: Summary
In the Campaign Settings header, click Edit. The Edit Campaign Settings dialog box appears.
In the Pinterest Audience Name field, enter an audience name. This will appear in Pinterest.
When finished, click Save. The audience name is saved and the dialog box closes.
Review the campaign details and, when finished, click Save & Launch Campaign. The campaign saves and will sync to Pinterest at the date and time specified in the settings.
Once the Bluecore audience is synced into Pinterest, you can use Pinterest’s audience targeting to complete the campaign.