The email program details report provides a snapshot of your entire email program with Bluecore. View audiences, send schedules, subject lines, and more in one comprehensive report to quickly get up to speed and high-level spot optimization opportunities on your email program.
Navigate to the chart icon on the left-hand navigation.
Go to Enhanced Analytics.
Then Email Program Details.
NOTE: Export this report to better view and organize this information. Export the report using the settings icon in the upper right-hand corner. Click here to learn more about exporting, scheduling, and sending reports.
FILTERS
Filters are available at the top of the report. They can be used to refine the available data within the email report card. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters. You can filter by the following criteria:
Campaign Name: Search for a specific campaign name. All available campaigns will appear in the drop-down.
Campaign Type: Search by triggered, promotional, or transactional.
Schedule Type: Search by hourly, daily, weekly, monthly, immediate, or one-time.
Date Last Sent: Search by a specified time frame.
Operators: Matches a user attribute is not supported at this time.
CAMPAIGN DETAILS
The below campaign details are displayed based on the current state of the campaign, regardless of the time frame selected.
Campaign Name: The name of the campaign.
Campaign ID: The unique numerical identifier for a campaign.
Date Last Sent: The last date the campaign was sent to customers.
Date First Launched: The date the campaign was set live and began sending.
Date Last Edited: The date the campaign was last edited by a user.
Campaign Type: Triggered, promotional/batch, or transactional.
Schedule Type: Indicates if the campaign is being sent hourly, daily, weekly, monthly, immediate, or one-time.
Schedule: The schedule in which the campaign is being sent. For example, every Thursday at 1 PM. For campaigns leveraging STO, the schedule will reflect that the campaign starts at midnight.
Has A/B Test: Indicates if the campaign has an active A/B test.
Is Personalized: Indicates if the campaign is personalized or not. A campaign is considered personalized if it leverages dynamic product recommendations, predictive segmentation, or dynamic coupon codes.
Has Dynamic Content: Indicates if the campaign includes product recommendations or dynamic coupon codes.
Uses Predictive Segmentation: Indicates if the campaign is leveraging a predictive model in audience segmentation.
Journey Name: The name of the journey that this campaign is a part of. If this field is blank, the campaign is not part of a journey.
Journey ID: The unique numerical identifier for the journey. If this field is blank, the campaign is not part of a journey.
Audience IDs: The unique numerical identifiers for any audiences that are being used in the campaign.
Audience Link: Links to the audiences used in that campaign. Links are comma separated.
Campaign Link: A link to the campaign.
Subject Line: The subject line of the campaign.
Lifetime Total Delivers: The total number of emails delivered to the ISPs.
Lifetime Total Opens: The total number of emails opened.
Lifetime Unique Opens: The total number of unique opened emails, by distinct email address.
Lifetime Total Clicks: The total number of clicks per campaign.
Lifetime Unique Clicks: The number of how many times the link is clicked by individual users, by distinct email address.
Lifetime Total Revenue: The total revenue generated after a user clicks on an email and makes a purchase that falls within the set attribution window.
Lifetime Revenue Per Email (RPE): The revenue divided by total delivers.
Lifetime Revenue Per Click (RPC): The revenue divided by total clicks.