The campaign comparison report compares top-level metrics over two specified time frames. Leverage this report to understand performance trends for specific campaigns or campaign classification analysis. Access the campaign comparison report by following the below steps.
Navigate to the chart icon on the left-hand navigation.
Go to Enhanced Analytics.
Then Campaign Comparison.
FILTERS
Filters are available at the top of the report. They can be used to refine the available data within the campaign comparison report. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.
Date and Unit Comparison: Compare campaigns in days, weeks, months, years, or quarters.
Current Period Filter: Use this filter to compare the most recent of the two periods.
Comparison Date Value and Unit Filter: This filter shifts the current period back to a designated amount to create the earlier comparison period.
Examples:
To compare the past 7 days to the previous 7 days, select the current period filter to the last 7 days and comparison date value to 1, with the date unit of weeks.
If your current period filter is an arbitrary date range (e.g. 10/6/2022 - 10/19/2022), to view the preceding period, set the comparison period the number of days within that arbitrary range (in this example, 13 days).
To view the current month compared to two months ago, select in the last 1 month and set the value to 2 and unit to months.
Campaign Name: The campaign names to review for comparison.
NOTE: If a campaign name has been changed in the filtered time frame, be sure to include both campaign names. For example, if a campaign was called Email ABC in December 2021, but was changed to Email ABC 123 in January 2022, and the filter is referencing a year time frame, include both campaign names. A campaign name change may cause a discrepancy and misalignment in the campaign data. However, analytics for both will be displayed.
Campaign Classification: The classification type of the email being sent. For example, triggered, promotional/batch, and transactional. If this value is not set, it will account for all values.
METRICS
The following metrics are available to compare over the two time frames.
Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.
Conversions: The total number of orders.
Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.
Total Open Rate: The total number of opens per campaign divided by delivered.
Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.
Total Click Rate: The total number of clicks per campaign divided by delivered.
Unique Click to Open Rate (CTOR): The percentage of unique (for example, from a distinct email address) clicks divided by the number of unique opens.
Total Click to Open Rate (CTOR): The total number of clicks divided by the total number of opens.
Unique Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Total Click-to-Conversion Rate: The total number of conversions divided by unique clicks.
Revenue: The total revenue attributed to the campaign within the configured attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Revenue per Email (RPE): The average revenue generated from a delivered email.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
ADDITIONAL METRICS
View campaign metrics in a month over month (MoM) and year over year (YoY) comparison when viewing metrics from this report and the global campaign comparison report. The MoM report trails the last 12 months, while the YoY report trails the last three years. Export this report to easily customize these views.