The campaign comparison report compares top-level metrics over two specified time frames. Leverage this report to understand performance trends for specific campaigns or campaign classification analysis. Access the campaign comparison report by following the below steps.

  1. Navigate to the chart icon on the left-hand navigation.

  2. Go to Enhanced Analytics.

  3. Then Campaign Comparison.

FILTERS

Filters are available at the top of the report. They can be used to refine the available data within the campaign comparison report. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.

  • Period 1 - Start Date: The start of the first time period.

  • Period 1 - End Date: The end of the first time period.

  • Period 2 - Start Date: The start of the second time period.

  • Period 2 - End Date: The end of the second time period.

  • Campaign Name: The campaign names to review for comparison.

  • Campaign Classification: The classification type of the email being sent. For example, triggered, promotional/batch, and transactional. If this value is not set, it will account for all values.

  • Operator: Or is the only operator supported. Matches a user attribute and matches (advanced) operators are currently not supported.

METRICS

The following metrics are available to compare over the two time frames.

  • Delivered: The total number of emails delivered to the ISPs. This is calculated by subtracting bounces from total sent.

  • Conversions: The number of orders within the same time period divided by unique clicks.

  • Unique Open Rate: The total number of unique (for example, from a distinct email address) opens divided by delivered.

  • Total Open Rate: The total number of opens per campaign divided by delivered.

  • Unique Click Rate: The number of unique (for example, from a distinct email address) clicks divided by delivered.

  • Total Click Rate: The total number of clicks per campaign divided by delivered.

  • Unique Click to Open Rate (CTOR): The percentage of unique (for example, from a distinct email address) clicks divided by the number of unique opens.

  • Total Click to Open Rate (CTOR): The total number of clicks divided by the total number of opens.

  • Unique Click to Conversion Rate: The total number of unique (for example, from a distinct email address) clicks divided by the number of conversions.

  • Total Click to Conversion Rate: The total number of conversions divided by the number of clicks.

  • Revenue: The total revenue attributed to the campaign within the configured attribution window.
    NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.

  • Revenue per Email (RPE): The average revenue generated from a delivered email.
    NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.

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