Deliverability overview
The Deliverability Overview report shows all your deliverability information on your email campaigns, from bounce rates and bounce types over time, to deliverability by email domain, and campaigns with the most spam reports.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
View Deliverability Overview
To access Deliverability Overview, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The page defaults to Email Report Card. Click Deliverability Overview.
Filters
The following filters are available to refine the data:
Start Date
The first date within the time period.
End Date
The last date within the time period.
Campaign Name
The name of the campaign.
Campaign Classification
Select from promotional, triggered, and transactional campaigns
Deliverability Overview definitions
Field | Description |
Campaign Name | The name of the campaign. |
Delivered Rate | Delivered rate = Emails delivered / Email sends
|
Domain | The email domain. |
Bounce | The number of emails bounced back. There are two types of bounces:
|
Delivered | The aggregate number of emails or SMS/MMS messages successfully delivered to the customer’s inbox or device. |
Bounce Rate | Hard bounce rate = Hard bounces / Sends Soft bounce rate = Soft bounces / Sends |
Total Clicks | The aggregate number of times a link is clicked. |
Campaign Classification | The campaign type. Valid values:
|
Unique Open Rate | The aggregate number of times an email is opened. |
Unique CTR | Unique click-through rate. Unique CTR = Unique clicks / Delivered |
Spam Report | The aggregate number of spam reports. |
Unsubscribe Rate | Unsubscribe rate = Unsubscribes / Delivered |
Delivered Rate | Delivered rate = Delivered / Sends
|
Total Opens | The aggregate number of times an email is opened. |
Total Open Rate | Total open rate = Total opens / Delivered |
Spam Report Rate | Spam report rate = Spam reports / Delivered
|
Unique Clicks | The number of times a distinct customer clicked a specific link. |
Unique Opens | The number of times a distinct customer clicked on a specific email. |
Unique Open Rate | Unique open rate = Unique opens / Delivered
|