Bluecore Communicate is used to create and schedule one-time or recurring email campaigns. As you drill into each of the options available under Communicate, the campaign types reflect whether it's an automated or one-time campaign. Follow the below navigation to learn more about each campaign type specific to automated or one-time.

  • TIP: Learn more about Bluecore campaigns through this video!

1. Navigate to the flag icon on the left-hand side of the navigation bar.
2. Go to Communicate.
3. Then Automated Campaigns or One-Time Campaigns. If a campaign has already been created or run, it will display on the main section. Click a campaign to edit or review it.

AUTOMATED CAMPAIGNS

Once you've clicked into the automated campaigns section, you can only create automated campaigns. To create a one-time campaign, navigate to one-time campaigns using the steps above.

1. Click New in the upper right-hand corner.

2. Then, click Create New Campaign.
3. Choose a channel. This section describes the options available with Bluecore's automated campaigns.

  • Email: Set up a recurring email communication to your customers.

  • Audience Exports: Set up a recurring export of a Bluecore audience segment to SFTP. This is an advanced feature, please contact your Customer Success Manager to upgrade.

4. Click Next.
5. Select a Campaign Type.

  • Custom: Leverage the power of your customer and product data by sending a campaign on a recurring cadence to any custom-built Bluecore audience.

  • Smart Campaign: Send a recurring full-list email campaign that delivers the best content, products, and offers to every customer with every send.

  • Trigger: Retain and convert customers by launching autonomous retail campaigns with Bluecore's expansive behavioral and product trigger library.

  • Transactional: Use Bluecore's robust transactional API to ensure your customers won't miss a message during highly-engaging moments in the purchase cycle.

If the campaign type of trigger or transactional is selected, the below additional options are available.

TRIGGER

  • Abandoned Cart: Trigger an email to customers who abandon their shopping cart and haven’t purchased.

  • Abandoned Product: Trigger an email to customers who abandon their browsing session and haven’t purchased.

  • Abandoned Search: Trigger an email to customers who abandon their search session and haven’t purchased.

  • Post Purchase: Trigger an email to customer who purchased one or more products.

  • New Arrivals: Trigger an email when new products come available on your website to customers who have interacted with products in a similar category.

  • Price Decrease: Trigger an email when products drop in price on your website to customers who have interacted with those products recently but have not purchased them.

TRANSACTIONAL

  • Custom: Use our Transactional API to deliver a custom transactional campaign.

  • Welcome: Use our Transactional API to deliver a welcome email to new customers.

  • Order Notification: Use our Transactional API to deliver an email when an order is completed.

ONE-TIME

Once you've clicked into the one-time campaigns section, you can only create one-time campaigns.

1. Click New in the upper right-hand corner.

2. Then, click Create New Campaign.
3. Choose a channel. This section describes the options available with Bluecore's automated campaigns.

  • Email: Set up a one-time email communication to your customers.

  • Audience Exports: Set up a one-time export of a Bluecore audience segment to SFTP. This is an advanced feature, please contact your Customer Success Manager to upgrade.

4. Click Next.

NEXT STEPS

  • Email: If you selected email (either automated or one-time), click here to learn more about setting up a campaign.

  • Audience Export: If you selected an audience export, click here to learn more.

  • Audience Sync: Click the following links to learn more about our Facebook and Google Adwords audience syncs.

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