Site Recommendation Performance overview
The Site Recommendation Performance report summarizes campaign performance with Site product recommendations. View conversions, campaign performance, and trends to further optimize your Site performance.
The analytics can be downloaded as CSVs or a PDFs, and delivered via email on a schedule.
View Site Recommendation Performance
To access the Site Recommendation Performance report, navigate to Analytics and in the Campaign Analytics section, click Site. The Site Analytics page displays by default. Click Site Recommendation Performance.
Filters
The following filters are available to refine the data:
Show Analytics From
The time period in which campaigns were active.
Campaign Name
The name of the campaign.
Site Recommendation Performance definitions
Field | Definition |
Total Impressions | The aggregate number of times a Site campaign is viewed. |
Total Clicks | The aggregate number of times a link is clicked. |
Total CTR | Total click-through rate. Total CTR = Total clicks / Total Impressions |
AOV | AOV = Total attributed revenue / Total conversions |
Conversions | Conversion = Orders / Net new emails captured
|
RPC | Revenue per click. |
Device Type | The device the customer used to see the campaign. Either desktop or mobile. |