The deliverability dashboard is your go-to spot for information about your email campaign deliverability metrics. Navigate to the Deliverability tab under the Email Analytics tab by clicking Analytics > Email > Deliverability.
The deliverability tab displays
Aggregated analytics
Delivery metric trendlines by campaign type
Full list of active campaigns and related delivery metrics
DISPLAY OPTIONS
View aggregated analytics for all live campaigns, or filter your view by using the Show analytics from drop-down and checkboxes in the top left corner. From this drop-down, you can pick and choose individual campaigns to display. You can further filter the analytics that display by selecting a timeframe from the second drop-down.
DELIVERABILITY CHARTS
Bluecore aggregates performance trends for your campaigns into two separate charts. One for your hourly and daily triggers, and the another for your one time and weekly recurring campaigns. The reason behind the split is that these typically work to achieve a different business goals and send vastly different volumes. You can view trends for all available deliverability metrics by selecting the desired metrics from the drop-down in the top right hand corner of the chart.
Sent: All emails that have been sent.
Delivered: All emails that have been delivered.
Soft Bounces: Total number of unique emails that failed to be delivered.
Soft Bounce rate: Total number of unique emails that failed to be delivered divided by the number of sent emails. (Expressed as a percentage)
Hard Bounces: Refused messages that were either blocked by an ISP or deferred longer than 72 hours
Hard Bounce rate: Total number of unique emails that were blocked divided by the number of sent emails. (Expressed as a percentage)
Deferred: Total number of unique emails that have not yet been delivered, due to the ISP’s readiness to accept the email. Delivery is retried for 72 hours.
Defer rate: Total number of unique emails that were deferred divided by the number of sent emails. (Expressed as a percentage)
Spam report: Total number of unique spam reports.
Spam rate: Total number of unique emails that were reported as spam divided by the number of sent emails. (Expressed as a percentage)
DELIVERABILITY TABLE
The deliverability table displays deliverability metrics for each of your campaigns. Metrics for your one time campaigns are aggregated to the sent date, whereas metrics for your recurring/triggered campaigns will show metrics for each day that they are sent out.
Sent: All emails that have been sent.
Delivered: All emails that have been delivered.
Soft Bounces: Total number of unique emails that failed to be delivered. (the bounce rate is shown in parenthesis behind the number of bounces)
Hard Bounces: Refused messages that were either blocked by an ISP or deferred longer than 72 hours
Deferred: Total number of unique emails that have not yet been delivered, due to the isp’s readiness to accept the email. Delivery is retried for 72 hours. (the defer rate is shown in parenthesis behind the number of defers)
Spam report: Total number of unique spam reports (the spam rate is shown in parenthesis behind the number of spam reports)
DATA AVAILABILITY
If Bluecore is sending via another ESP, we may not have data for unsubscribes, bounces, deferred, or spam report. The delivered count may also be lower than the sent count if further filtering happens by the ESP. Please check with the ESP that is delivering the email for the most accurate data.