Integrate with TikTok to target high-value audience segments leveraging your first party shopper identities, behaviors, and product catalog data.
When using Bluecore Audiences in TikTok, brands can increase Return on Ad Spend (RoAS) and orchestrate targeting to maximize the value and efficiency of their marketing efforts.
To learn more about how to create effective campaigns, see how to optimize your campaigns with Bluecore Advertise.
INTEGRATE WITH THE TIKTOK PLATFORM
NOTE: Please be sure to have your TikTok Ads Manager ID ready to begin the integration. Your TikTok Ads Manager ID (needed for the integration) is different from your TikTok Business Manager ID. For help see https://getstarted.tiktok.com/
1. Navigate to the data icon on the left-hand menu.
2. Go to Integrations.
3. Click New Integration.
4. Select Marketplace.
5. Select TikTok.
6. Select New Integration.
5. In the ‘Account ID’ field enter the desired target TikTok Ads Manager ID.
6. Click Save.
7. Click Connect. You will be redirected to a TikTok permissions screen.
8. Log into TikTok. If needed, select Switch Account to log into the correct admin account.
NOTE: A personal email ID will appear at the top left by your account bubble. Ensure that the personal email ID has admin permissions for the target TikTok Ads Manager account.
9. Select Confirm to grant the required permissions.
After the permissions have been accepted, the integration is complete!
NOTE: You can link your namespace to multiple TikTok Ad Accounts. Just select New Integration under TikTok in the Integrations Marketplace, to set up an integration to every desired TikTok Ads Manager account.
SYNC A BLUECORE AUDIENCE
After you’ve set up the integration successfully, the next step is to create a campaign to begin leveraging your synced audiences from Bluecore to TikTok. Learn more about setting up syncing of audiences here.
CREATE THE CAMPAIGN
1. Navigate to the flag icon on the left-hand side of the navigation bar.
2. Go to Advertise.
3. Then Campaigns.
4. Click New in the upper right-hand corner.
5. Click Create New Campaign.
6. Select the TikTok Channel.
7. Select Create.
8. Enter a Campaign Name.
9. Select an Audience.
NOTE: The minimum matched audience size is 1,000.
10. Configure a cadence for the campaign to sync (once, daily, weekly, or monthly). Bluecore recommends setting a daily cadence.
11. Select the applicable TikTok Ads Manager ID from the drop-down menu.
12. Click Save and Continue.
13. Then, review the summary of the export.
14. Click Edit under Campaign Settings.
15. Under TikTok Audience Name, enter the desired name of the audience in TikTok. Bluecore recommends this naming convention to be consistent and easily recognizable outside of Bluecore. For example, Bluecore CDP - Top 30% PCLV.
15. Click Save.
16. Click Save & Launch Campaign in the lower right-hand corner.
FREQUENTLY ASKED QUESTIONS (FAQ)
Q: Do I need Bluecore assistance to set up any new TikTok audience sync?
A: Please contact your CSM to enable the TikTok integration in your account. Once this integration is enabled, you can set up the integration using the steps outlined above.