Bluecore separates bot clicks from customer clicks so that you have the most accurate representation of your campaign data.
The Bot Clicks reports are available for both email and SMS/MMS campaigns.
For email campaigns, the Bot Clicks report is broken down by category and date.
At this time, SMS/MMS campaigns only have one bot click category, and that report is broken down by date.
To learn more about bot clicks, see the bot click policy.
The analytics can be downloaded as CSVs or PDFs, and delivered via email on a schedule.
Bot click categories
Bot clicks are segmented into two categories:
Attribute-based clicks
The bots self-declare that they are bots by using tags within the activity record.
Available for email and SMS/MMS campaigns.
Behavior-based clicks
The bots are identified based on their non-human activity.
Only available for email campaigns.
View Bot Clicks Analytics
To access the Bot Clicks Email Analytics report, navigate to Analytics and in the Campaign Analytics section, click Enhanced. The page defaults to Email Report Card. Click Email Bot Clicks.
Mobile
To access the Bot Clicks Mobile Analytics report, navigate to Analytics and in the Campaign Analytics section, click Mobile. The page defaults to Mobile Analytics. Click Mobile Bot Clicks.
Filters
The Monthly Charts filter allows you to filter the Monthly Clicks per Category report to a specific timeframe.
Charts
The following table shows the bot click charts, what they measure, and which campaign type they measure.
Name | Description | Mobile | |
Daily clicks per category
| Tracks the number of bot clicks each day for the previous 30 days. | ✓ | ✓ |
Total daily bot clicks | The total number of all bot click categories per day.
| ✓ |
|
Monthly clicks per category | The total number of all bot click categories per day. | ✓ | ✓ |
Total monthly clicks | Calculates a bot click impact percentage by month by taking total clicks divided by total bot clicks | ✓ |
|
Year over year bot clicks | Tracks the number of bot clicks each year by month. | ✓ | ✓ |