The campaign comparison report compares top-level metrics over two specified time frames. Leverage this report to understand performance trends for specific campaign. Access the Bluecore Site™ campaign comparison report by following the below steps.
Navigate to the chart icon on the left-hand navigation.
Go to Site.
Then Campaign Comparison.
Filters are available at the top of the report. They can be used to refine the available data within the campaign comparison report. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.
Period 1 - Start Date: The start of the first time period.
Period 1 - End Date: The end of the first time period.
Period 2 - Start Date: The start of the second time period.
Period 2 - End Date: The end of the second time period.
Campaign Name: The campaign names to review for comparison. If a campaign name is not entered in the filters, all campaigns through the specified time range will be displayed.
The following metrics are available to compare over the two time frames. Each set of metrics is available with the percentage changed.
Impressions: The total number of times the campaign is being viewed.
Onsite Clicks: The total number of clicks per campaign.
Emails Captured: The total number of email addresses acquired from the campaign. This includes all email addresses, including any duplicates.
Click Thru Rate (CTR): The total number of clicks where customers clicked through the campaign, expressed as a percentage.
Orders: The total number of orders from the campaign.
Revenue: The total revenue attributed to the campaign within the configured attribution window.
NOTE: If you're an international customer, the original currency is displayed. When viewing benchmark reporting, the currency is converted to USD in order to compare.
Conversion: The total number of orders received for a campaign divided by the total number of users who engaged with (clicked) the campaign.