Target shoppers with paid social ads on Facebook using Bluecore’s audiences with Facebook’s Custom Audiences. Custom Audiences allows marketers to upload email lists to match to Facebook users for enhanced audience segmentation. Using the email list audience upload functionality, email lists typically have about a 50% match rate on Facebook. For example, if you sync 1,000 email addresses to Facebook, about 500 of them will be targeted within the Facebook platform.
TIP: The minimum audience size to sync is 1000 emails (or a ~2000 person Bluecore list, given the 50% match rate).
BEFORE YOU START
You must have an existing integration with Bluecore to use audiences with Facebook. This connection requires additional setup. Please contact your Client Success Manager (CSM) to upgrade.
Before getting started, please be sure you’ve completed the below steps.
Contact your CSM to enable the Facebook integration within your account. After this has been enabled, the integration will appear in the integration marketplace.
Create a Facebook Business Manager account to then be able to create an Ad Account. The Ad Account is what will be connected to Bluecore within the next few steps.
After the Ad Account has been created, locate your Ad Account ID.
NOTE: Ad Account ID is to be provided to Bluecore, not the Business Manager Account ID. If this is managed by an agency, please have them confirm this step.
INTEGRATING IN BLUECORE
Before completing the follow steps, be sure to have created a Facebook Business Manager account and a Facebook Ad Account, as mentioned previously. The Ad Account is the connection between Bluecore and Facebook.
You will need the Ad Account ID (not Business Manager Account ID) in the below steps.
1. Login to your Bluecore account.
2. Navigate to the data icon on the left-hand side of the navigation.
3. Go to Integrations.
4. Click New Integration > Marketplace.
5. Search for the Facebook module in the integrations marketplace.
6. Click Install to add and install the Facebook module.
7. Enter the Ad Account ID.
8. Determine when the audience should expire. This can be set to any amount, but is set to two days by default.
TIP: An audience expiration date is when the audience membership in Facebook is cleared and reset. Syncs are scheduled in Bluecore at the campaign-level. The value that is configured here is set as an expired value with all uploaded users. For example, if this is set to two days, such as Bluecore's default, everyone in the audience will be deleted from the corresponding Facebook audience and reloaded. If the value is set to never, users are maintained in the list for a maximum of 180 days from their last upload timestamp. If you select the audience to expire after two days, the cleanup of this audience will move users in and out based on the specified time frame.
9. Click Save in the lower right-hand corner.
10. Click Connect to establish the integration.
11. Reach out to Bluecore to initiate the request for Bluecore to access your Facebook Ad Account.
INTEGRATING IN FACEBOOK
After you’ve completed the above set up in Bluecore, the next step is to give Bluecore permission to access your Facebook Business Manager account.
1. Navigate to your Facebook Business Manager account.
2. Go to the Business Settings.
3. Then User Permissions.
4. Click Requests.
5. Accept the request from Bluecore.
6. Reach out to Bluecore to confirm the request for access has been granted.
COMPLETING THE INTEGRATION
After you’ve completed the above steps in Bluecore and Facebook, navigate back to the integrations page in Bluecore.
You should see the following success message that the connection has been established:
Your connection is now complete. Next, learn more about how to begin syncing audiences from Bluecore to Facebook.
FAQ
Q: What does Unauthorized Facebook Account mean when trying to integrate with Bluecore?
A: If you see an Unauthorized Facebook account message when you try to connect your Facebook account to Bluecore, check the following: Ensure you have accepted our request to link the accounts and accepted the terms of service to use Facebook’s custom audiences.
Q: Are you sending email lists as plaintext email or encrypted?
A: When exporting a Bluecore Advertise audience, Bluecore encrypts personal identifiable information (PII) (e.g. email address) using the SHA-256 hashing algorithm to ensure your brand’s data is kept private and secure. This means no customer data leaves the secure environment of Bluecore in its original format. The ad platforms to which Bluecore sends data also hash (encrypt) the customer data on their side using the same algorithm, so we end up matching on hashes rather than email addresses or phone numbers.