When setting up a new campaign, you will see an option to Split the Audience after an audience has been selected from your Audience Library.

By selecting one of the below Split options, you will be immediately taken to Bluecore’s Experience Designer tool on the next step to build out the customer’s desired journey and add email campaigns.

You will see the following options:

  • Customer Lifetime Value: This splits the audience by the Customer’s Lifetime Value. You will then be able to send different communications to each half of the audience. 

  • Discount Preference: This splits the audience by Full Price & Discount Buyers. 

  • Lifecycle Stage: This splits the audience by Active Buyers, At-Risk Buyers, Lost Buyers, and Non-Buyers.

  • Purchase Count: This splits the audience by Repeat Buyers, One-Time Buyers, and Non-Buyers.

See Add More Touches for more information about adding email campaigns to your journey after you have created a split.

CUSTOMER LIFETIME VALUE

Before adding campaigns:

After campaigns have been added:

DISCOUNT PREFERENCE

Before adding campaigns:

LIFECYCLE STAGE

Before adding campaigns:

PURCHASE COUNT

Before adding campaigns:

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