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Audiences Overview
Audiences Overview

An overview of audiences

Updated over a week ago


Audiences are a point-in-time group of customers based on dynamically updating customer attributes, event-based data, data science models, action affinity, and/or email lists filters. These filters can be used alone or in tandem with others to focus on your target customers.

Audiences can be created on their own to gauge size and reach potential, or can be associated with a campaign.

Questions to guide you

  • Do you want to use the audience with or without a Communicate™ campaign, with Advertise™, or with Site™?

  • If using a campaign, do you want to use a marketing or transactional campaign type

  • Which customers do you want to target?

  • Which customer behaviors and/or attributes do you want to use to segment your audience?

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