[Message clipped] click here to view entire message… - something we’re all familiar with seeing in our emails, specifically within Gmail.
Email clipping in inboxes may cut the contents of your email, and provide your shoppers with a poor user experience by directing them to download an entire email message, instead of displaying the entire message upon receiving it. These are some of the effects of email clipping:
A poor user experience for your customers.
The unsubscribe link may not be displayed in the email.
The Bluecore open pixel may not fire in Gmail.
Gmail begins clipping emails at 102 KB. For better visibility into the size of your emails, we've released a size estimation tool to provide an estimate of your emails. Read more about this update below.
VTE SIZE ESTIMATION
When previewing an email template, the estimated template size will appear next to the preview buttons. This is an estimation of the overall size of your email. The estimated template size shown below may be different than the estimation shown on the campaign summary page.
For a more accurate estimate, be sure to check the campaign summary page before sending a campaign. If the estimation is approaching the 102 KB, apply the methods above to reduce the email size.
If the size of your email is approaching the 102 KB limit, try applying some of the below recommendations to reduce email clipping.
Using URL shortening allows for a shorter hyperlink to direct shoppers to the same link. The normal URL may be longer, taking up extra space within the email. By shortening the link, the amount of characters is reduced in the email, helping reduce email clipping.
Shortened URL: Trk.b.bluecore.com/abcdefgh…
NOTE: URL shortening is an advanced feature. Please contact your Customer Success Manager to enable this feature.
Once the feature is enabled, you must add the URL shortening to each applicable campaign. URL shortening is not automatically applied to campaigns.
Open or create a draft of the campaign.
Navigate to the campaign summary tab.
Then, go to the campaign settings section.
Select the toggle to shorten URLs to enable URL shortening.
Be sure to repeat the above steps for any campaigns!
Remove links from any product attributes that don’t need to link to the website within a VTE dynamic product block. Bluecore recommends only linking the product image link to the website, since it’s the largest clickable area. Simply uncheck the box to disable this feature per attribute.
USE IMAGES INSTEAD OF TEXT
Text may render more clear in email inboxes, however, you can convert text to images to reduce the size of the email. Bluecore recommends this approach if the font style that’s being used in the email template is not very sharp or thin.
NOTE: Changing the dimensions of an image or converting the image to a different file format (png, jpg) does not reduce the size of the message.
TEXT AND HYPERLINKS
It may be possible that the email template contains a lot of text and hyperlinks. Bluecore recommends removing any content that may be unnecessary in the email template. For example, reducing the number of product blocks that are in the email or reducing the number of products that are in each of the product blocks in the email.
PLACEMENT OF BLUECORE OPEN PIXEL
By default, Bluecore places the open pixel at the bottom of the email. If the email gets clipped in Gmail, the open pixel will not fire, resulting in a non-accurate open rate and CTOR being reported in Bluecore. If the open is not recorded, delivers, clicks, and conversions are still reported accurately.
COMING SOON: You can opt to move the Bluecore open pixel to the top of the email, ensuring all opens are recorded. Contact email@example.com if you are interested in making this change.