A frequency cap restricts the number of times a customer is sent an email within a given timeframe. Frequency caps can now be set at the account-level through Bluecore's marketing settings.
As a default, Bluecore enables baseline global frequency caps in every account to protect you from deploying campaigns without frequency caps.
NOTE: Frequency capping on an individual campaign will continue to be supported. Learn how to set up campaign frequency caps here.
Update your global frequency caps by following the below steps.
Navigate to the flag icon on the left-hand side of the navigation bar.
Go to Communicate.
Click the Global Frequency Capping tab on the marketing settings page.
ADD A FREQUENCY CAP
Configure a single rule for triggered, promotional/batch, or the same campaign.
Enter how many hours a customer will receive this campaign type.
NOTE: Applying a global frequency cap will not apply to campaigns using our Transactional API.
Configure your campaigns so that customers receive one batch campaign every X hours. This will suppress any promotional/batch campaigns that attempt to go to that particular customer if they have received any other promotional/batch campaigns from Bluecore in the last X hours.
Configure your campaigns so that customers receive one triggered campaign every X hours. This will suppress any triggered campaigns that attempt to go to that particular customer if they have received any other triggered campaigns from Bluecore in the last X hours.
Configure a setting for all of your automated campaigns to follow. This disqualifies your customers to receive the same trigger repeatedly in a short timeframe.
Q: How do I know if a campaign is classified as triggered or promotional/batch?
A: This is a campaign-level setting determined when you create a new email campaign and can be updated at any time. You can see the campaign type on the campaign's summary page under settings:
Q: I'm already setting frequency caps on the individual campaign-level. How do global frequency caps work here?
A: Any previously configured or net new campaign-level frequency cap will be respected in addition to any global frequency caps.
Q: How does this feature change my workflow over time?
A: Over time, we hope that you adapt to these new global settings so you can stop configuring them on the campaign-level.
Q: What if I need a frequency rule for a specific campaign that is not covered by the global rules?
A: You can still configure additional, more advanced rules at the campaign-level as needed.
Q: How do frequency capping and Auto-Prioritizer work together to manage email frequency?
A: Auto-Prioritizer is still our leading method for managing frequency capping. Auto-Prioritizer automatically applies to all of your email campaigns, unless explicitly overridden on the campaign or audience-level configuration.
Q: How does frequency capping work with multi-touch campaigns?
A: Global frequency caps will be applied to every touch 1, but not later touches in the journey. This will ensure that users will receive the entire journey after they've initially qualified.
Q: Is there a way to override frequency capping and send to the entire audience when creating a campaign?
A: Yes, when creating a campaign select the override global frequency capping/Auto-Prioritizer and send to your entire audience option to send the campaign to the entire audience.
Q: Can I view a summary of my global frequency caps?
A: View a summary of all global frequency caps on the campaign summary page. Caps may not be edited here.