Bluecore uses Google Ads’ Customer Match, which are email list audiences, for Audience targeting instead of targeting via the Google Ads cookie (also called Remarketing List for Search Ads, or RLSA). Email lists typically have about a 50% match rate on Ads; meaning, if you sync 1000 emails, Ads will be able to target about 500 of them. These Customer Match audiences can be used with Paid Search & Shopping campaigns, Display & Video 360, YouTube, and Gmail ads.
NOTE: This is an advanced feature, please contact your Customer Success Manager to upgrade.
BEFORE YOU START
Clients who have an existing integration with Bluecore can use Audiences on other platforms right away, without additional setup. Contact your CSM to enable access. New clients should follow the Bluecore integration steps:
Have your Google Ads Account ID ready. This will be needed for the below integration.
Audience expirations cannot be customized in this integration. The default expiration is 180 days.
INTEGRATE THE PLATFORM
1. Create an account with Google Ads.
2. Navigate to Data > Integrations.
3. Click Add Integration in the Google Ads module.
4. Enter your Google Ads Account ID.
5. Click Save > Continue.
6. Log in to Google Ads.
7. Click the Notifications icon.
8. Click View in the New account access request.
9. Click Accept request next to the Bluecore Client manager.
10. Return to Bluecore > Data > Integrations > Google Ads.
11. Check Status.
After the integration has been set up successfully, click here to create an audience and begin syncing audiences to Google.
Q: Are you sending email lists as plaintext email or encrypted?
A: When exporting a Bluecore Advertise audience, Bluecore encrypts personal identifiable information (PII) (e.g. email address) using the SHA-256 hashing algorithm to ensure your brand’s data is kept private and secure. This means no customer data leaves the secure environment of Bluecore in its original format. The ad platforms to which Bluecore sends data also hash (encrypt) the customer data on their side using the same algorithm, so we end up matching on hashes rather than email addresses or phone numbers.