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Unsubscribes

Learn more about how to unsubscribe email addresses in Bluecore.

Updated over a week ago

You can add/remove email unsubscribes on a one-off basis using this feature.

ADD A NEW UNSUBSCRIBE EMAIL ADDRESS 

  1. Navigate in Bluecore to the Data > Unsubscribes page.

  2. Click on Add Email Address.

  3. Select Add Another if there are additional email addresses to be added.

  4. Enter the email address to unsubscribe. Once done, click Add.

  5. This automatically adds the email address to the email ineligible list. 

  • NOTE: Updates can take up to 24 hours.

REMOVE AN EMAIL ADDRESS FROM UNSUBSCRIBE LIST

  1. Navigate in Bluecore to the Data > Unsubscribes page.

  2. Search for the email address you wish to opt-in.

  3. Select the email address and click Remove.

  4. This removes the email address from the unsubscribe suppression list. Note: Updates can take up to 24 hours.

SEARCH FOR AN EMAIL ADDRESS 

  1. Navigate in Bluecore to the Data > Unsubscribes page.

  2. Navigate to the search bar and enter the email address terms to search.

  3. The results displayed will show any email address matching those terms with the source of the unsubscribe request.

AUTOMATIC UNSUBSCRIBE RULES 

Email addresses are unsubscribed if certain thresholds are met:

Event

Threshold

Hard Bounce

1

Soft Bounce

10

Spam Report

1

UNSUBSCRIBE EMAIL ADDRESSES USING FILE UPLOAD

You can unsubscribe email addresses by using a file upload.

  1. Navigate to Data.

  2. Go to File Management.

  3. Click Create New Import.

  4. Then Unsubscribes.

UNSUBSCRIBE SOURCES

Source

Description

Manual

One-off unsubscribes via the unsubscribes UI.

List-Unsubscribe

Unsubscribed via the unsubscribe link.

List-Unsubscribe-Header

Unsubscribed via the list-unsubscribe email header.

Pixel

Unsubscribed via an unsubscribe pixel, typically on an external web page.

Spamreport

Unsubscribed via automatic unsubscribe rules for spam reports.

Bounce/Bounce

Unsubscribed via automatic unsubscribe rules for hard bounces.

Bounce/Blocked

Unsubscribed via automatic unsubscribe rules for soft bounces.

Email File

Unsubscribed via File Imports > Unsubscribes.

Merge

Unsubscribes due to merge conflicts.

Dropped

Unsubscribes due to previously bounced states.

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