Lifecycle of an Email Campaign

Learn more about the different steps for creating and managing an email campaign.

Updated over a week ago

Bluecore enables you to easily control and maintain all aspects of an email campaign.

Here’s how to manage a new email campaign from start to finish:

  • Create an Audience

  • Create a Template

  • Create a Campaign

  • View Analytics

  • View Sent Emails


Turn your customer data into actionable audiences by segmenting users based on their attributes and the actions they take on your site. There are two types of basic filters you can apply to audience segments:

  • Customer Behaviors

  • Customer Attributes

There are four types of filters for Predictive Audiences:

  • Predictive Customer Lifetime Value

  • Lifecycle Stage

  • Propensity to Take Actions

  • Category and Offer Affinity

Learn how to create an audience.


Bluecore’s Visual Template Editor enables users to create and edit static and dynamic content in their emails in real-time, through an intuitive drag-and-drop interface.

Learn how to create a template with VTE. For clients using the code editor, see Creating a Template with HTML.


Once you have created an audience and template, use the Campaigns tab to view, create, and schedule one-time or recurring email campaigns. Learn how to create a campaign.


The Campaigns > Analytics tab is where you can view information about your email campaigns, sent emails, and other marketing programs with Bluecore. Learn more about Campaign Analytics.


The Campaigns > Sent Emails tab is used to view the emails that have most recently been sent from Bluecore. All emails are shown by default. Use the drop-down to filter and view recently sent emails for the specific programs that you are currently running with Bluecore.

Each email will display the subject line, the email type, the email address of the customer that received the email, and how long ago the email was sent. The right pane will display the email that was sent, including whatever products were dynamically populated for the unique user.

Click Customer Path to view the input products the customer interacted with (i.e., the reason that the email was generated).

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