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Understand your Dashboard
Understand your Dashboard

View an at-a-glance overview of your customer activity metrics for the last week.

Updated over a month ago

Dashboard overview

Your landing page into Bluecore features your dashboard, where you can see your company’s business insights for the past full week, from Tuesday through Monday.

You can see the last updated date and the next update date by hovering over the tooltip.

The text Last updated 3 days ago (Tues 10/22) with a tooltip is on the screen. The mouse is hovering over the tooltip, which shows the tooltip text: "Updated weekly on Tuesdays. Next update in 4 days (Tue 10/29)

Considerations

Identify popular products with shared characteristics

The rockstars, hidden gems, and cash cows lists can be used to see if there are any shared attributes among the last week’s top products, like fabric type or color. These characteristics could be used to create new campaigns around products with these attributes.

Add high performing products to campaigns

You can manually add product IDs from the rockstars, hidden gems, and cash cows lists directly into a campaign using the Dynamic Products from Catalog product rule.

Complete the following to add a product ID to a campaign:

  1. In the Dashboard, hover over the product in the rockstars, hidden gems, or cash cows list and click View Product Details. The product page displays.

  2. Copy the ID.

  3. In your campaign in the Message tab, click Add Rule on the product block. The block dialog box appears.

  4. Click Dynamic Products from Catalog. Additional criteria appears in the dialog box.

  5. Click Add Filter and search for and select ID from the list.

  6. Enter the product ID from step 2 into the free text field. You can add as many product IDs here as needed.

  7. Click Preview. A preview of the product appears.

  8. When finished, click Apply Rule. The products are saved.

Bluecore Revenue Last Week

The Bluecore Revenue Last Week section displays all revenue from your email campaigns.

The bar chart displays total revenue for the past month by week. Weeks are represented Sunday through Saturday.

Below the bar chart is a list of your top three campaigns in the past week, sorted by total revenue.

There is a box with the headline "Bluecore Revenue Last Week." Below the headline says $835,839 then a red down arrow and -24.1%. Below those numbers it reads "Total Bluecore revenue last week." To the left of that text is. a bar chart. The X axis reads "Week of Sep 29," "Week of Oct 6," "Week of Oct 13," and "Last Week." Only the Last Week bar chart has a number above it, $835,839. Below the text and bar chart are three blurred pictures of campaigns with the title "Top 3 Campaigns Last Week." On the bottom right of the image is a hyperlink labeled "Go to Email Analytics."

List Health

The List Health doughnut chart displays your total list size of your customers with all eligibility across all campaign types.

For more information on the statuses, see the lifecycle stages.

A doughnut chart displays with the title List Health. The total list size is 164,059,917. In the doughnut, 60% is non-buyers in grey, 20% is active in blue, 10% is lost in red, and 10% is at-risk in yellow. In the bottom right corner is a hyperlink labeled Go to Audiences.

Active Customer Trends Last Week

This section shows an overview of customers who were actively engaged in the buying cycle within the past week and their current status.

For more information on the statuses, see the lifecycle stages.

The chart is labeled Active Customer Trends Last Week. There were 336,668 total active customers with a green arrow pointing up and 1.9%, indicating that the total active customers increased by 1.9%. Below this text is a bar graph showing four dates on the X axis: “Week of Oct 6,” Week of Oct 13,” “Week of Oct 20,” and “Last Week.” Each bar chart has blue to indicate active customers, and red to indicate lost customers. Beneath the legend reads, “For every 10 new active customers, you’ve lost 4.6.”

Customer Purchase Activity Last Week

This bar graph shows a breakdown of customers' purchasing patterns from the past week, specifically how many customers have moved into a different category of customer.

Customers are defined with the following categories:

  • First time buyers

    • Customers who were previously non-buyers, but made their first purchase in the past week

  • New repeat buyers

    • Customers who made their second purchase in the past week

  • Loyal repeat buyers

    • Customers who made their third or more purchase in the past week

The bar chart is labeled Customer Purchase Activity Last Week. Underneath the title reads, 29062 total customers who purchased last week, with a red arrow and 21.5%, indicating that this number has decreased by 21.5% in the past week. Below this text is a bar graph showing four dates on the X axis: “Week of Oct 6,” Week of Oct 13,” “Week of Oct 20,” and “Last Week.” Each bar chart has some green, blue, and maroon. The legend indicates that the green is for loyal repeat buyers, blue is for new repeat buyers, and maroon is for 1st time buyers.

Rockstars, hidden gems, and cash cows

The last sections contain high-performing product data from your campaigns last week. These products can be leveraged in your current campaigns by category trend or adding them directly into a campaign.

The three categories are:

  • Rockstars

    • Top 15 products ranked by the highest conversion and in the 90th percentile of views in the past week.

  • Hidden gems

    • Top 15 products ranked by the highest conversion and between the 60th and 90th percentile of views in the past week.

  • Cash cows

    • Top 10 products ranked by the highest revenue in the past week.

There are three lists side-by-side. The first is labeled Rockstars Last Week. There are four products in the list that display an image, product name, the conversion rate percentage, and revenue. Under the last image are arrows to move to the next page in that list. In the center is a list labeled Hidden Gems Last Week. There are four products in that list that display an image, product name, conversion rate, and revenue. Under the last image are arrows to move to the next page in that list. The last list is labeled Cash Cows Last Week and displays 10 images in a ranked order from first to tenth. Each line has a green up arrow to indicate an increase in ranking from last week, a red down arrow to indicate a decrease from last week, or a dash to indicate it’s new to the list. Each line also has a product image, product name, and revenue.

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