Bluecore’s email service provider (ESP) and email eligibility data can be exported to inform strategic decisions around channel spend, campaign engagement, performance, audience, and marketing eligibility.

You can use the data to keep your system of record up-to-date for compliance, or import it into other third-party applications.

For information on creating and managing jobs, see how to export data.

Data types

ESP events

The following events are only available if using SendGrid:

Deliver
Hard bounce
Deferred
Dropped
Spam report
Soft bounce

The following table outlines which fields are available in which ESP export.

Field name	Open	Click	Send, deliver, and hard bounce	Deferred, dropped, spam report, and soft bounce
Namespace	✓	✓	✓	✓
Email	✓	✓	✓	✓
Event Name	✓	✓	✓	✓
Time	✓	✓	✓	✓
Unique Key	✓	✓	✓	✓
Updated At	✓	✓	✓	✓
Device	✓	✓		✓
User Agent	✓	✓		✓
Campaign ID	✓	✓	✓	✓
Campaign Name	✓	✓	✓	✓
Campaign Classification	✓	✓	✓	✓
Audience ID	✓	✓	✓	✓
Campaign Run ID	✓	✓	✓	✓
Campaign Run Time	✓	✓	✓	✓
Variant ID	✓	✓	✓	✓
Tracking Parameters	✓	✓	✓	✓
NQE	✓	✓	✓	✓
Click URL		✓
Reason				✓

ESP event descriptions

The following table outlines the ESP event fields and their definition.

Name	Type	Description	Nullable	Data origin
Namespace	String	The Bluecore Namespace	No	Bluecore
Email	String	The customer’s email	No	Bluecore
Event Name	String	The event name	No	Bluecore
Time	Date-time	The date-time when Bluecore was informed about the event, in UTC	No	Bluecore
Unique Key	String	Alphanumeric primary unique id. Prevents accidental data duplication during data transformations.	No	Bluecore
Updated At	Date-time	When the data was last updated in Bluecore's data warehouse, in UTC	No	Bluecore
Device	String	The device the customer used when the event occurred.	Yes	Bluecore
User Agent	String	The customer's user agent string.	Yes	Bluecore
Campaign ID	Integer	The campaign’s unique ID	No	Bluecore
Campaign Name	String	The name of the campaign	No	Client
Campaign Classification	Enum	The campaign’s classification. Valid values: Batch Promotional	No	Client
Audience ID	Integer	The audience’s unique ID	No	Bluecore
Campaign Run ID	String	The campaign’s alphanumeric unique run ID	No	Bluecore
Campaign Run Time	Date-time	The date-time when the campaign ran	No	Bluecore
Variant ID	String	The A/B variant, if applicable	Yes	Bluecore
Tracking Parameters	String	JSON formatted list of all of the campaign’s tracking parameters	Yes	Client
NQE	String	The email’s unique ID. Two records with the same NQE refer to the same email.	No	Bluecore
Click URL (Expanded)	String	The URL that the customer clicked	Yes	Client
Reason	String	The reason the customer unsubscribed. See unsubscribe reasons for more information.	No	Bluecore

Eligibility descriptions

You can export the following eligibility reports:

Full list status:
- Opted-in
- Unsubscribed
- Known
Opt-in events
Unsubscribe events

The following fields are available for all eligibility events.

Field name	Type	Description	Nullable	Data origin
Namespace	String	The Bluecore Namespace.	No	Bluecore
Email	String	The customer’s email.	No	Bluecore
Event Time	Date-time	The date-time when Bluecore was informed about the event, in UTC.	No	Bluecore
Source	String	How the customer opted-in. See opt-in source reasons for more information.	Yes	Bluecore
Reason	String	The reason the customer unsubscribed. See unsubscribe reasons for more information.	Yes	Bluecore

Opt-in source reasons

Some files contain a source as to how the customer opted in. The following sources are:

Bluecore_capture
- The customer opted in through a Site capture campaign.
External
- The customer’s opt-in request was added via the Events API or a managed feed.
Integration
- The customer’s opt-in request was captured using the Bluecore Website Integration.

Unsubscribe reasons

Some files contain a reason as to why the customer unsubscribed. The following reasons are:

Bluecore_email
- The customer unsubscribed by clicking a link in a Bluecore email.
Bluecore_id_conflict
- The customer was unsubscribed due to customer identity reconciliation issues.
External
- The customer’s unsubscribe request was loaded into Bluecore through a managed feed.
Manual
- The customer was unsubscribed in the Unsubscribe page in Bluecore.
Bounce_events
- The customer was automatically unsubscribed due to the bounce threshold.

Export Analytics

Pre-onboarding architecture information

Capture data in near-real time

Customer Profiles

Data Types Overview