Bluecore’s email service provider (ESP) and email eligibility data can be exported to inform strategic decisions around channel spend, campaign engagement, performance, audience, and marketing eligibility.
You can use the data to keep your system of record up-to-date for compliance, or import it into other third-party applications.
For information on creating and managing jobs, see how to export data.
ESP events
The following events are only available if using SendGrid:
Deliver
Hard bounce
Deferred
Dropped
Spam report
Soft bounce
The following table outlines which fields are available in which ESP export.
Field name | Open | Click | Send, deliver, and hard bounce | Deferred, dropped, spam report, and soft bounce |
✓ | ✓ | ✓ | ✓ | |
event | ✓ | ✓ | ✓ | ✓ |
event_time | ✓ | ✓ | ✓ | ✓ |
unique_key | ✓ | ✓ | ✓ | ✓ |
updated_at | ✓ | ✓ | ✓ | ✓ |
device_type | ✓ | ✓ |
| ✓ |
user_agent | ✓ | ✓ |
| ✓ |
campaign_id | ✓ | ✓ | ✓ | ✓ |
campaign_name | ✓ | ✓ | ✓ | ✓ |
campaign_classification | ✓ | ✓ | ✓ | ✓ |
audience_id | ✓ | ✓ | ✓ | ✓ |
subject_line | ✓ | ✓ | ✓ | ✓ |
nqe | ✓ | ✓ | ✓ | ✓ |
click_url |
| ✓ |
|
|
reason |
|
|
| ✓ |
ESP event descriptions
The following table outlines the ESP event fields and their definition.
Field name | Type | Description | Nullable | Data origin |
String | The customer’s email | No | Bluecore | |
event | String | The event name | No | Bluecore |
event_time | Date-time | The date-time when Bluecore was informed about the event, in UTC | No | Bluecore |
unique_key | String | Alphanumeric primary unique id. Prevents accidental data duplication during data transformations. | No | Bluecore |
updated_at | Date-time | When the data was last updated in Bluecore's data warehouse, in UTC | No | Bluecore |
device_type | String | The device the customer used when the event occurred. | Yes | Bluecore |
user_agent | String | The customer's user agent string. | Yes | Bluecore |
campaign_id | Integer | The campaign’s unique ID | No | Bluecore |
campaign_name | String | The name of the campaign | No | Client |
campaign_classification | Enum | The campaign’s classification. Valid values:
| No | Client |
audience_id | Integer | The audience’s unique ID | No | Bluecore |
subject_line | String | The campaign's subject line | No | Client |
nqe | String | The email’s unique ID.
Two records with the same NQE refer to the same email. | No | Bluecore |
click_url | String | The URL that the customer clicked | Yes | Client |
reason | String | Why the event occurred. | No | Bluecore |
Eligibility events
You can export the following eligibility reports:
Eligibility status
Includes opt-in, unsubscribe, and known statuses
Opt-in events
Unsubscribe events
Field name | Opt-in and unsubscribe | Eligibility status (Includes opt-in, unsubscribe, and known) |
✓ | ✓ | |
email_status |
| ✓ |
event | ✓ |
|
source | ✓ | ✓ |
reason | ✓ | ✓ |
created | ✓ | ✓ |
unique_key | ✓ |
|
dbt_updated_at | ✓ |
|
Eligibility descriptions
You can export the following eligibility reports:
Full list status:
Opted-in
Unsubscribed
Known
Opt-in events
Unsubscribe events
The following fields are available for all eligibility events.
Field name | Type | Description | Nullable | Data origin |
String | The customer’s email. | No | Bluecore | |
email_status | String | The email eligibility status. Only appears on the current eligibility status. Valid values:
| Yes | Bluecore |
event | String | The name of the event. Valid values:
| Yes | Bluecore |
source | String | The source of the eligibility event. | Yes | Bluecore |
reason | String | Why the event occurred. | Yes | Bluecore |
created | Date-time | The date and time the eligibility event happened, in UTC | No | Bluecore |
unique_key | String | Alphanumeric primary unique id. Prevents accidental data duplication during data transformations | Yes | Bluecore |
dbt_updated_at | Date-time | The timestamp of when the record was last modified, in UTC. | No | Bluecore |
Opt-in source reasons
Some files contain a source as to how the customer opted in. The following sources are:
Bluecore_capture
The customer opted in through a Site capture campaign.
External
The customer’s opt-in request was added via the Events API or a managed feed.
Integration
The customer’s opt-in request was captured using the Bluecore Website Integration.
Unsubscribe reasons
Some files contain a reason as to why the customer unsubscribed. The following reasons are:
Bluecore_email
The customer unsubscribed by clicking a link in a Bluecore email.
Bluecore_id_conflict
The customer was unsubscribed due to customer identity reconciliation issues.
External
The customer’s unsubscribe request was loaded into Bluecore through a managed feed.
Manual
The customer was unsubscribed in the Unsubscribe page in Bluecore.
Bounce_events
The customer was automatically unsubscribed due to the bounce threshold.