Use Bluecore’s advanced analytics dashboard for a deeper dive into how your campaigns are performing with Bluecore Site™. Access this dashboard by following the below steps.
Navigate to the chart icon on the left-hand navigation.
Go to Site.
Then Advanced Analytics.
FILTERS
Filters are available at the top of the report. They can be used to refine the available data within the the advanced analytics report. After applying a filter, be sure to click the run button at the top right-hand of the screen to apply the applicable filters.
Show Analytics From: The specified time frame to show analytics.
CAMPAIGN VISUAL
View a visual representation of how all Bluecore Site™ campaigns are performing from the specified time frame.
Source: The first entry point of the user when starting a Site session. This is determined based on where the user is landing on the website.
Bluecore Email: Users having an Obem or NQE (users being redirected to the website after clicking on a Bluecore email) email address.
Organic Search: Users who have landed on your website after searching on Google or other search engines.
Paid Search: Users who have landed on your website after clicking through Google AdWords or another paid search ad.
Social: Users who have landed on your website from a social network.
Referral: Users who have landed on your website from another website by clicking a clink.
Direct: Users who have landed on your website without a traceable referral source, such as entering your URL into their address bar or using a bookmark in their browser.
User Type
New: The total number of users visiting the website for the first time.
Known: The total number of users that have been identified by Bluecore on the website. Users can be identified when they login, enter their email in a Site™ campaign, or are redirected from a Bluecore email to the website.
Returning: The total number of users that have visited the website more than once, but have not yet been identified.
Audience Type
Bounce: The total number of users that have left the website from the first page view of the session after an action.
Site Bounce: The user leaves immediately after the first page is viewed and doesn’t receive a Site campaign.
Impression Bounce: The total number of users leaving on the same page that they were shown the Site campaign.
Engagement Bounce: The total number of users leaving on the same page that they engaged with the Site campaign.
Drop: The total number of users that have viewed more than one page in the session, but leaves after two page views.
Impression Drop: The total number of users that have viewed a site campaign, viewed an additional page, then left the website.
Engagement Drop: The total number of users who have clicked on a Site campaign and visited an additional page after engaging with the Site campaign. Then, the user has left the website.
Impressions: The total number of users that have a campaign impression.
Campaign Impression: The total number of users who have viewed at least one Site campaign.
Engagement: The total number of users clicking a campaign where their email is captured.
Campaign Engagement: The total number of users users who have clicked or submitted their email address to at least one Site campaign.
Not Engaged: The total number of users viewing a campaign but not clicking or entering an email address.
Post Interaction Events: The total number of users that continue to do 2 or more page views after viewing/engaging with a Site campaign.
