These are the high-level requirements.

  • NOTE: This is an advanced feature, please contact your Client Success Manager to upgrade.

CUSTOMER REQUIREMENTS

  • Bluecore Integration setup on-site.

BLUECORE PROVIDES

  • Integration-based solutions to capture product review data, actual reviews and review engagementReview Score/CountReview ContentReview Submission Event.

  • Integration-based solutions to capture user generated content related to products.

These are the high-level workflows once the requirements are known.

PARTNER WORKFLOW

  • Leverage custom “Submit Review” event in audiences.

  • Leverage ratings and reviews related product attributes in audiences and product recommendation strategies.

BLUECORE WORKFLOW

  • Update Javascript integration to bring in product review and user generated content information.

  • Enable custom events to target review engagement behaviors.

  • Enable code blocks to add this content in email.

USE CASES

Typical use cases with ratings and reviews are to promote content related to the reviews and to target customers who engage with a review.

  • TargetingTarget customers who submit reviewsTarget customers who give a specific rating or higher.

  • Reviews in EmailShow Review RatingsShow Positive ReviewsPromote Customer Engagement by CTAs to write reviews.

  • User Generated Content in Email.

SETTING UP CAMPAIGNS

INTEGRATION SETUP

The FDE will update the Bluecore JavaScript integration to enable fetching user generated content and ratings and reviews from product pages. The FDE will setup custom events to capture review engagement behavior

  • NOTE: This step requires Bluecore Technical Services. Please contact your Bluecore Customer Success Manager to enable this setup.

CAMPAIGN SETUP

CREATE THE CAMPAIGN

1. Navigate to flag icon on the left-hand navigation.

2. Go to Communicate.

3. Then Automated Campaigns.

4. Click New in the upper right-hand corner.

5. Then, click Create New Campaign.

6. Select the channel Email.
7. Enter the Message tab, and click Edit Template.
8. Select the content block you’d like to update with ratings and reviews content.

Show Review Ratings

Show Positive Reviews 

Promote Customer Engagement by CTAs to write reviews 

9. Select the product block you’d like to update with UGC content. If you’d like to remove the existing image, set the image width to 0px.

10. Navigate to the Call-to-Action product attribute configuration

11. Set the Call-to-Action image source to image. Change the alt text to Product Image (or whatever is desired).

12. In the VTE preview, you should now see the product block update. The preview may have broken images and this is expected. The proofs will reflect the actual Yotpo images. 

13. Enter the Settings tab. You can now pick audience and configure them to use ratings and reviews interaction behavior.

Target customers who submit reviews 

Target customers who give a specific rating or higher 

PROOF AND PUBLISH

Run a proof of the content. You should now be able to see the review or user generated content.

Click Save and Publish to launch the campaign.

FAQ

Q: Do I need Bluecore assistance to setup the Yotpo integration?

  • A: Yes. Please contact your Bluecore Customer Success Manager to setup Technical Services scoping time to get the ratings and reviews data from site.

Q: Will there be ratings and reviews content available for all of my products?

  • A: Content will only be available as loaded from the product pages. If a product page doesn't have ratings and reviews content, Bluecore will not be able to show relevant content related to it.

Q: Will there be UGC available for all of my products?

  • A: UGC content will only be available as loaded from the product pages. If a product page doesn't have UGC content, Bluecore will not be able to show relevant UGC content related to it.

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