Leverage Affirm pricing in Bluecore Communications to display “as low as” and personalized financing recommendations to increase average order value and conversions.
NOTE: This is an advanced feature, please contact your Client Success Manager to upgrade.
These are the high-level requirements for Affirm Pricing in Email Content.
Bluecore Integration available on site
Technical Services to capture ALA pricing data from product page.
These are the high level requirements for creating Affirm Workflow Triggers.
Customer’s Affirm team enables Bluecore API calls for standard Affirm events:
Customer’s Affirm team enables Bluecore API calls for customer identification and enrichment events.
Technical Services to add custom Affirm events to event schema.
Assistance with validation of the event updates.
Show Affirm Pricing: Use VTE to render ALA Affirm Prices in templates.
Create Affirm-specific audiences: Use the Audience Builder to create segments based on customer actions including Affirm Prequalification and Checkout events.
Assist with validation as required.
AFFIRM PRICING IN PRODUCT CONTENT
Show Affirm ‘as low as’ financing pricing in email content and make the online and email experience seamless and provide customers the same options to enable better conversions.
Display Affirm pricing in behavioral triggers (like abandoned carts and abandoned PDP), as well as in engagement communications.
CUSTOMER WORKFLOW TRIGGERS
Enhance audiences with “eligible for” Affirm pricing flags incorporated into audience filtering capabilities.
Tap into the lifecycle of customers signing up for financing and enable experiences based on them executing on different parts of the conversion funnel.
Approval Funnel: Approved for financing but didn’t purchase, Denied Financing.
Checkout Funnel: Completed checkout with Affirm pricing.
SETTING UP CAMPAIGNS
Capture Bluecore token (“namespace”) as well as distinct_id (“customer ID”) via Bluecore integration object on the customer website.
Send events to Bluecore via Bluecore Events API.
CREATE THE CAMPAIGN
1. Navigate to Automated Campaigns.
2. Click Create New Campaign.
3. Select the channel Email.
4. Audience Selection: Leverage the Affirm events within audience builder to segment based on customer’s approval and checkout status, APR/limits, whether they completed a purchase with Affirm and more.
5. Template Content: Navigate to a template in VTE. Select the Product Renderer Widget. Under Product Attributes, select Add Other Attributes and check the Affirm Price attribute to show it in the email template.
6. Click Save and Continue to save the template.
PROOF AND PUBLISH
Run a proof of the content to see how content renders based on your business rules configuration.
Click Save and Publish to enable the campaign to go live.
Q: Do I need Bluecore assistance to set up any new Affirm events?
A: Yes. Please contact your Bluecore Customer Success Manager to setup Technical Services scoping time to bring in additional Affirm events.