After you have Created a New Campaign and are in the process of Setting up a Campaign, the next step is to add multiple audiences to your campaign. Adding multiple audiences to a single campaign allows you to add multiple lists, all with different criteria.
TIP: Up to 10 audiences may be added to a campaign.
If you want to target customers with different customer attributes, you do this with a single audience via AND/OR functionality within customer attributes. All other use cases can be enabled by this workflow.
Create a new audience by navigating to the audiences section. Click here to learn more about creating an audience.
Target customers who opened an email in the last 30 days OR new subscribers from the last 7 days.
Target customers who have a high affinity for sweaters OR a high affinity for coats.
Target customers who have purchased dresses or have a high affinity for dresses.